Part-Time Ads Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Strategize, initiate, and enhance paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), and other pertinent platforms.

• Assume complete responsibility for campaign performance and outcomes from planning to execution.

• Oversee multiple client ad accounts simultaneously, each with distinct budgets and objectives.

• Conduct thorough keyword research, audience targeting, and competitive analysis.

• Develop and implement comprehensive A/B testing strategies for ad copy, creative assets, landing pages, and audience segments to continually enhance performance.

• Apply unit testing methods to ensure campaign components are validated prior to launch.

• Track campaign performance on a daily basis and perform data-driven optimizations.

• Manage advertising budgets effectively to maximize ROI for clients.

• Support media creation efforts, including drafting ad copy, developing creative briefs, and coordinating basic graphic design.

• Actively explore and suggest new media opportunities and platforms to broaden client outreach.

• Facilitate discussions with clients and the team regarding emerging advertising channels and innovative campaign strategies.

• Formulate advertising strategies that align with clients' business objectives.

• Keep abreast of platform updates, industry best practices, and trends.

• Identify prospects for campaign enhancement and growth.

• Recommend budget modifications based on performance analytics.

• Collaborate with content and design teams to address ad creative requirements.

• Generate clear, actionable monthly performance reports for clients.

• Offer strategic insights based on campaign analytics and market trends.

• Convey campaign performance, insights, and recommendations to account managers.

• Participate in client calls as necessary to discuss strategy and outcomes.

• Monitor and report on key metrics: CPA, ROAS, CTR, conversion rates, etc.

⛳️ Requirements

• 5+ years of experience in managing paid advertising campaigns (Google Ads and Meta Ads are mandatory).

• Demonstrated success in managing ad budgets exceeding $10K monthly.

• Proven experience with A/B testing methodologies and statistical significance evaluation.

• Experience in assisting with or directing media creation for digital advertising campaigns.

• Background in an agency setting, managing multiple client accounts.

• Google Ads certification is required.

• Meta Blueprint certification is preferred.

• Strong analytical abilities and proficiency in Google Analytics and Google Tag Manager.

• Capability to take full ownership of accounts with minimal oversight.

• Exceptional written and verbal communication skills.

• Self-driven and capable of working independently.

• Familiarity with reporting tools (such as Google Data Studio, Looker Studio, or similar).

🏝️ Benefits

• Flexible work schedule with required availability during Central Time business hours.

• Potential to manage additional client accounts as the company expands.