Manager, Paid Media

This is a fully remote position, open to applicants in India.

📋 Description

• Take charge of the Paid Media budget planning and allocation strategy across various products, geographical locations, languages, and channels, focusing on optimizing Return on Investment and Lifetime Value.

• Oversee the complete campaign strategy and execution across multiple platforms, including Google Search, DV360, PMax, Meta, UAC, and ASA, managing everything from strategy and setup to bid management and creative testing initiatives.

• Lead audience strategy across the marketing funnel, emphasizing segmentation, remarketing, and lookalike audiences to enhance reach efficiency and boost conversions.

• Establish the measurement framework by managing attribution infrastructure, incrementality testing, and Marketing Mix Modeling (MMM) to ensure that investment decisions are based on causal evidence, collaborating closely with the Data and Engineering teams.

• Manage relationships with agencies, platform partnerships, and vendor agreements, including negotiations, renewals, and performance accountability.

• Build, nurture, and mentor the paid media team, setting clear objectives, enhancing workflows, and fostering an environment conducive to high performance.

• Provide regular performance reports linked to business outcomes, including CAC, ROAS, LTV, CPI, along with actionable recommendations for leadership and cross-functional stakeholders.

• Continuously assess and experiment with emerging ad formats, AI-driven campaign types (including AI Max), and platform innovations to ensure the paid media function remains ahead of market trends.

• Present the investment plan and performance results in organized presentation and reporting formats.

• Conduct structured A/B testing across advertisements, landing pages, and bidding strategies, translating findings into scalable enhancements.

• Develop and oversee a global affiliate program, creating commission models that drive additional sales.

• Collaborate with Data, Product, Finance, and Legal teams to align paid media investments with broader growth and profitability objectives.

⛳️ Requirements

• 7-12 years of experience in Paid Media, Growth Marketing, and Performance Marketing.

• Knowledge of full-funnel campaigns and global media strategies.

• Demonstrated success in managing large-scale paid campaigns across various channels.

• Strong analytical skills with expertise in attribution, media mix modeling, incrementality, and full-funnel metrics.

• Experience collaborating with cross-functional teams, with a strong inclination towards negotiation and peer influence.

• Proficient in data platforms, dashboards, and a hands-on approach to tools like Google Ads, Meta Ads, DV360, GA4, TikTok Ads Manager, and Looker.

• Background in Affiliate marketing.

• Experience in DTC and B2C sectors; familiarity with subscription-based business models is a plus.

• Managerial experience with remote teams.

• Experience in selecting and managing media agencies internationally.

• Knowledge of AI and writing tools is a bonus.

🏝️ Benefits

• Competitive salary and annual bonus.

• Medical coverage.

• Life and accidental insurance.

• Vacation and various leaves of absence (menstrual, flexible, special, and more!).

• Opportunities for professional development through educational reimbursements and workshops.

• Maternity and parental leave.

• Hybrid and remote working model with flexible hours.

• Company events held both on-site and remotely throughout the year.

• Tech stipends, WFH allowances, and new hire bonuses.

• Employee referral program.

• Premium access to Quillbot.