Paid Media Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of Cross-Channel Paid Media Execution.

• Implement and enhance paid media campaigns across multiple platforms, including Meta, LinkedIn, Reddit, programmatic display, and emerging platforms, with a strong focus on paid social.

• Keep a solid understanding of paid search and its role within the overall channel mix; adept at navigating search platforms and contributing significantly to cross-channel planning.

• Create audience segmentation strategies that align channel selection, creative elements, and messaging to buyer personas and stages in the sales funnel, beginning with the audience's current position.

• Oversee daily campaign management, including audience targeting, bid strategy, budget pacing, exclusion management, creative iteration, and conversion tracking.

• Collaborate with agency or contractor partners on daily execution where applicable, ensuring quality, alignment, and accountability for performance.

• Foster a Culture of Experimentation.

• Develop and sustain a structured testing framework across creative, audiences, placements, and bidding strategies, documenting hypotheses and results that inform strategy adjustments.

• Actively assess emerging channels and ad formats; present a data-driven case for new investment areas instead of relying on familiar channels.

• Stay informed about platform updates, new ad products, and industry trends. Maintain active relationships with platform representatives to identify new opportunities and gain early access to beta features.

• Ensure Creative Quality and Briefing.

• Set the standard for paid media creative quality. Collaborate with brand and creative teams to ensure every asset is on-brand, accurate, and designed for success in the channel.

• Produce compelling creative briefs that provide creative teams with essential information: audience context, funnel stage, channel specifications, and the message or proof point behind the request.

• Maintain a consistent creative testing schedule with documented performance feedback integrated into future briefs.

• Prepare for Scalability and Report on Performance.

• Establish new paid media channels and vendor relationships to ensure they are ready for activation when the audience strategy necessitates.

• Document campaign processes, naming conventions, and operating procedures to enhance the efficiency and scalability of the paid media function.

• Oversee campaign tracking and reporting across all active channels with full-funnel visibility, translating performance data into clear, actionable recommendations for cross-functional partners and leadership.

⛳️ Requirements

• A minimum of 5 years of hands-on paid media experience in B2B, with a proven history of managing budgets across various digital channels, including Meta, LinkedIn, Google, and a genuine proficiency beyond those core platforms.

• Extensive expertise in Meta Ads and LinkedIn Campaign Manager, covering audience targeting, Conversions API, lead generation forms, retargeting, and advanced bidding strategies.

• Familiarity with lengthy, complex B2B sales cycles; understands how paid media supports the entire buying journey, not just demand capture.

• An audience-first approach to channel strategy: begins with the audience's current position and builds the channel mix around that, rather than defaulting to known platforms.

• Demonstrated ability to construct and implement a structured testing framework, with documented hypotheses, clear measurement, and results that inform ongoing strategy.

• Exceptional creative briefing abilities; capable of translating campaign objectives and audience insights into clear, channel-specific direction for creative teams, across various formats such as static, video, carousel, and lead generation.

• Strong analytical skills to interpret performance data across the entire funnel and translate insights into actionable recommendations.

• Effective communicator who can translate paid media strategy and performance into business terminology for demand generation, product marketing, sales, and leadership audiences.

• Highly organized and self-directed; adept at managing multiple priorities across campaigns, verticals, and stakeholder groups independently, and proactively presents recommendations rather than waiting for directives.

• Approaches the paid media program with an ownership mindset—brings forward ideas, takes initiative, and is as invested in the results as any team member.

• Deeply curious about the future of digital advertising; keeps abreast of platform changes, tests emerging formats, and builds the case for new channel investments.

🏝️ Benefits

• Flexible PTO: We provide non-accrual PTO in addition to 11 company holidays.

• Comprehensive health benefits plan for employees: including Medical, Dental, Vision, and an HSA match.

• Family Leave: All employees are entitled to 12 weeks of fully paid parental leave. Birthing parents can receive an additional 6-8 weeks for physical recovery.

• Fertility & Family Benefits: We have partnered with Maven, a comprehensive digital health benefit for starting and raising a family. Flock will offer a $50,000 lifetime maximum benefit for eligible adoption, surrogacy, or fertility expenses.

• Spring Health: Spring Health provides a variety of mental health benefits, including therapy, coaching, medication management, and digital tools, all customized to meet individual needs.

• Caregiver Support: We have teamed up with Cariloop to offer caregiver support to our employees.

• Carta Tax Advisor: Employees benefit from 1:1 sessions with Equity Tax Advisors who can address individual grants, model tax scenarios, and answer general inquiries.

• ERGs: We strive for all employees to flourish and feel a sense of belonging at Flock. We currently offer four ERGs: Women of Flock, Flock Proud, LEOs, and Melanin Motion.

• WFH Stipend: $150 per month to assist with costs associated with working from home.

• Productivity Stipend: $300 per year to spend on resources like Audible, Calm, Masterclass, Duolingo, and much more.

• Home Office Stipend: A one-time payment of $750 to help you create your ideal office setup.