Paid Media Strategist

This is a fully remote position, open to applicants in United States.

📋 Description

• Implement, assist with, and/or delegate the management of paid media campaigns (including paid search, shopping, display, & paid social), covering aspects such as account setup, strategy formulation, organization, and oversight.

• Maintain a comprehensive understanding of client business goals and execute strategies or propose alternative methods that align with client needs.

• Utilize reporting, analytics, and trend analysis tools daily, while proactively communicating results, trends, and testing outcomes to client stakeholders.

• Campaign setup responsibilities include keyword development, audience targeting, creation and testing of ad copy, creative testing, account configuration, and management of bids and budgets.

• Oversee and/or execute all fundamental tactical implementations and conduct campaign audits.

• Effectively prioritize tasks to concentrate on delivering key objectives; track and report campaign performance, perform data analysis, and engage in weekly client calls.

• Monitor and report on campaign results on a daily, weekly, quarterly, and yearly basis, including conducting Quarterly Business Reviews and comprehensive End of Year presentations.

• Demonstrate the ability to effectively communicate and collaborate with various client personality types and roles, ranging from marketing managers to C-level executives.

• Assist your pod’s leadership in auditing new business, preparing pitches, and responding to RFPs to secure new client accounts.

⛳️ Requirements

• Minimum of 5 years of relevant experience in paid media.

• Proven experience managing campaigns across Google, Microsoft, Meta, TikTok, Pinterest, and/or Snapchat Ads Managers.

• Hands-on experience overseeing monthly campaign budgets of $60k or more.

• E-commerce experience is a plus.

• Proficient in advanced computer skills, particularly in Microsoft Excel, PowerPoint, and Google Suite applications.

• Google Ads and Facebook Blueprint certifications are advantageous.

• Familiarity with Google Analytics.

• Experience in client management.

• Agency experience is beneficial.

• May require travel to meet clients for quarterly business reviews or new business pitches.

🏝️ Benefits

• Unlimited PTO: At Tinuiti, we value your time to rest, recharge, and enjoy life away from work. By prioritizing your well-being, you can bring your best self to the job. Therefore, we offer unlimited paid time off, a fully remote work environment, and the flexibility to take the time you need when necessary.

• 20 paid holidays, including several long weekends, to ensure you have ample time to step away and unwind.

• Healthcare benefits: Medical, Dental, Vision, Life & Disability, and Flexible Spending Accounts.

• Retirement plan: We match up to 4% of your contributions at 100%.

• Perks and Wellness: Includes Fringe, Forma, unlimited telemedicine and teletherapy at no cost, Thankful giving, and equity opportunities.

• Parental Leave: Birthing parents receive 16 weeks of fully paid leave (12 weeks for partners) following the birth or adoption of a child.

• Learning and Development: Access to on-demand learning, mentorship programs, and leadership and management development resources.