Paid Advertising Strategist

This is a fully remote position, open to applicants in Brazil.

📋 Description

• As the Paid Advertising Strategist, you will take ownership of the execution, performance, and growth of campaigns within your designated portfolio.

• Your focus is on ensuring the success of clients’ businesses, aligning your efforts with their overarching business objectives.

• A self-starter, you will independently manage your responsibilities.

• Collaborating closely with account leadership, you will contribute to the ideation and evolution of the strategy for your service within the broader media landscape.

• You will be accountable for reporting, optimizations, client communications, and the implementation of keyword research, ad copy creation, bid adjustments, and regular campaign management.

• As the Strategist, you will excel in offering insights and forward-thinking strategies to clients on a continual basis, possessing a robust understanding of your service's strategy and the key factors that drive performance.

⛳️ Requirements

• 2-3 years of experience in digital marketing, with 1-2 years in an agency environment.

• A minimum of 2 years of experience in Direct Response marketing, particularly in E-Commerce, Lead Generation, or B2B.

• At least 2 years of experience with Meta Ads focused on direct response campaigns.

• A minimum of 2 years of hands-on experience in Search Engine Marketing.

• Specifically, experience in campaign development and optimization processes such as bid optimization, keyword research, and ad copy development is required.

• Significant campaign management experience in one or more of the following additional campaign types: Performance Max, Standard Shopping, YouTube Ads, Display Advertising, Local campaigns, and Bing Ads.

• Proficiency in Google/Microsoft Office Suite(s).

• Proficiency in Google Analytics.

• A strong understanding of full-funnel marketing and the role of paid media within the funnel.

🏝️ Benefits

• At Power Digital, our people and culture are fundamental to our success, which is why we prioritize diversity in our team's backgrounds and experiences.

• We are an Equal Opportunity Employer.

• Our workforce comprises individuals with varying strengths, experiences, and backgrounds, all striving to make a significant impact both inside and outside the workplace.