Panel Growth and Marketing Manager

This is a fully remote position, open to applicants in India.

📋 Description

• Scale and guide a global team, establishing distinct ownership, performance standards, and pathways for growth.

• Attract exceptional talent while cultivating a proactive and innovative culture that emphasizes a strong sense of ownership.

• Craft engaging and clear communications tailored to a variety of internal and external audiences—be it a colleague, the leadership team, a customer, or a marketing campaign—ensuring your message is well received.

• Develop a balanced team with expertise across automation, analytics, and paid media to adapt to changing needs.

• Standardize workflows to enhance operational clarity and efficiency.

• Align team development with project pipelines and business priorities.

• Spearhead acquisition initiatives, exploring new channels and experiments to boost marketing performance.

• Benchmark industry trends and tools to convert insights into actionable panel strategies.

• Diversify growth by scaling Pulse Voices, forming vendor partnerships, collaborating with experts in new regions, and developing referral models.

• Employ a test-and-learn approach to ensure scalable, measurable experimentation aimed at achieving long-term objectives.

• Collaborate confidently with Engineering and Product teams to convert marketing requirements into technical solutions.

• Serve as a key voice in recruitment architecture and enhancements in automation logic.

• Connect marketing operations with technical execution to advance infrastructure as the organization expands.

• Develop structured tracking systems and dashboards to minimize manual tasks and enhance reliability.

• Transform Pulse Voices into an engaged B2C community supported by a well-defined lifecycle strategy.

• Create loyalty mechanisms and long-term journeys to deepen brand affinity.

• Enhance digital presence and brand visibility for the community.

• Scale the Pulse Voices website and ecosystem as a vital strategic asset for the company.

• Explore new avenues to increase community value over time.

• Provide assessments of recruitment feasibility, budget projections, and risk evaluations for new client proposals.

• Represent Panel Marketing throughout the research lifecycle, from project scoping to closeout, ensuring a balance between client commitments and operational capacity.

• Enhance cross-functional collaboration and pinpoint workflow inefficiencies across various internal teams.

• Embrace an automation-first mindset to streamline manual processes through scalable tools.

• Manage your team's budget and project budgets, including cost forecasting and panel acquisition efficiency.

• Work with leadership on investment and scalability, balancing growth with cost management.

⛳️ Requirements

• 6-10+ years of experience in marketing, recruitment marketing, performance marketing, or community growth.

• 2-5+ years of experience leading remote teams across multiple time zones and countries.

• Exceptional verbal and written communication abilities.

• Strong technical acumen and comfort in collaborating with engineering and product teams.

• Advanced skills in Google Sheets and the broader Google Suite ecosystem.

• Familiarity with marketing automation platforms and multi-channel paid and organic acquisition strategies.

• Strong business acumen with capabilities in analysis, forecasting, and budgeting.

• Comfort working in a fully remote, globally distributed, and fast-paced environment.

• Ability to excel in situations of ambiguity and rapidly shifting role definitions.

• An entrepreneurial mindset with a strong sense of ownership.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Flexible working hours and a fully remote work environment.

• Opportunities for professional development and career advancement.

• A collaborative and innovative company culture.

• Comprehensive health benefits and wellness programs.