Paid Social Video Editor – Freelance

This is a fully remote position, open to applicants in Florida.

📋 Description

• Edit short-form paid advertisements for Meta and TikTok platforms.

• Develop UGC-style, creator-driven, product demonstration, testimonial, and benefit-oriented ads.

• Transform raw footage, scripts, voiceovers, and creative briefs into polished, conversion-centric ads.

• Create innovative variations of successful ads for ongoing testing.

• Experiment with hooks, openings, pacing, captions, visuals, structures, and calls to action.

• Utilize b-roll, on-screen text, motion graphics, sound design, and pattern interrupts to enhance viewer retention.

• Modify creative output based on performance insights and learnings.

• Produce platform-native ads that appear organic yet are designed for conversion.

• Assist with additional projects and responsibilities as business needs and priorities evolve.

• Collaborate closely with paid social and creative teams.

⛳️ Requirements

• Proven experience in editing direct-response or e-commerce advertisements.

• Knowledge of paid social creative performance metrics.

• Strong intuition for crafting hooks and optimizing the initial 1–3 seconds of an ad.

• Ability to maintain fast, deliberate pacing.

• Understanding of viewer retention, hold rates, and watch time metrics.

• Skill in employing visual pattern interrupts effectively.

• Experience with on-screen text, captions, graphics, and b-roll footage.

• Capability to make footage feel native to both Meta and TikTok.

• Proficiency in clearly communicating product benefits.

• Ability to establish credibility, desire, and social proof.

• Focus on editing for conversion rather than solely aesthetics.

• Familiarity with creative testing and iterative processes.

• Skill in simplifying, cutting, reordering, or restructuring footage to enhance ads.

• Experience working with Meta/Facebook and TikTok ad creatives.

• Background in paid social and performance-driven creative projects.

• Experience with e-commerce or direct-to-consumer brands.

• Proficient in UGC and short-form social video advertising.

• Familiarity with direct-response advertising techniques.

• Proficiency in Premiere Pro, After Effects, CapCut, DaVinci Resolve, or similar editing software.

• Experience utilizing AI tools in the editing workflow is a plus.

🏝️ Benefits

• Ongoing freelance opportunities, structured hourly or per project based on fit.

• Fully remote work environment.

• Chance to develop a long-term partnership with Frida.

• Regular access to footage, concepts, and creative briefs for new ad production, testing, and iteration.