Paid Social Strategist

This is a fully remote position, open to applicants in United States.

📋 Description

• Strategize and enhance comprehensive Paid Social initiatives across platforms such as Meta, TikTok, Pinterest, Snapchat, and Reddit.

• Acquire new customers, boost revenue, and increase lifetime value.

• Leverage data and creative insights to inform decisions, test campaigns, and scale successful strategies.

• Utilize automation and Bliss Point insights to concentrate spending on high-performing segments while minimizing waste.

• Translate business objectives into Paid Social strategies encompassing prospecting, retargeting, and customer loyalty.

• Manage client expectations, clarify options and trade-offs, and communicate results in straightforward language linked to business outcomes.

• Cultivate a multi-channel perspective across Search, Commerce, CRM, and Creative.

• Educate clients and colleagues while documenting replicable best practices and playbooks.

• Implement platform capabilities and automation tools such as Meta Advantage+, value optimization, CAPI, TikTok Smart Performance, and Pinterest Performance+.

• Utilize Bliss Point product insights to steer budget allocations, testing, and creative and audience strategies.

• Design holdout/lift tests or A/B tests, establish success criteria, and maintain a consistent reporting schedule.

• Ensure robust tracking through pixels, CAPI, event mapping, UTMs, and GA4.

• Mitigate creative fatigue, overlapping audiences, and resets during the learning phase.

• Collaborate with teams in Creative, Analytics, Product/Bliss Point, and Client Leadership within the Pod.

• Test and scale automation and Bliss Point-informed allocations demonstrating proven incremental impact.

⛳️ Requirements

• Over 5 years of experience managing Paid Social campaigns on Meta and TikTok.

• Familiarity with Pinterest, Snapchat, or Reddit is advantageous.

• Practical experience with Meta Advantage+, value optimization, and CAPI.

• Proficiency with TikTok Smart Performance.

• Knowledge of Pinterest Performance+.

• Skills in audience design and creative testing.

• Basic experience with catalog/Dynamic Product Ads (DPA).

• Comfortable navigating GA4 and platform analytics.

• Ability to design effective tests and link media to revenue, Customer Acquisition Cost (CAC), and Lifetime Value (LTV).

• Capability to craft compelling narratives for senior stakeholders.

• Ability to influence stakeholders across various functions.

• Strong client-facing skills.

🏝️ Benefits

• Unlimited paid time off.

• Fully remote work environment.

• 20 paid holidays.

• Comprehensive Medical, Dental, Vision, Life & Disability insurance.

• Flexible Spending Accounts.

• Retirement plan with a match of up to 4% of contributions at 100%.

• Fringe benefits.

• Forma support.

• Unlimited access to Telemedicine and Teletherapy at no charge.

• Thankful giving initiatives.

• Equity opportunities.

• Birthing parents are entitled to 16 weeks of leave with full pay.

• Partners receive 12 weeks of parental leave following the birth or adoption of a child.

• Access to on-demand learning resources.

• Mentorship program available.

• Leadership and management development programs and resources offered.

• Monthly variable revenue payment opportunities through RevShare.

• Discretionary annual performance bonuses.