Paid Social Specialist

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Create, launch, and oversee paid social media campaigns across various platforms, including Meta (Facebook/Instagram), LinkedIn, TikTok, Quora, Reddit, and other social media channels.

• Design and enhance audience targeting strategies, involving core audiences, lookalikes, and retargeting segments utilizing first-party data and platform signals.

• Track campaign performance and modify bidding strategies, budgets, targeting, and creative elements to enhance efficiency and maximize return on ad spend (ROAS).

• Work in collaboration with marketing, creative, analytics, and engineering teams to ensure precise tracking, event implementation, and campaign assessment.

• Oversee creative requests and liaise with design teams to create ad assets that comply with platform specifications and campaign goals.

• Evaluate campaign performance using social ad platforms, Google Analytics, and reporting tools such as Looker Studio or Tableau.

• Generate performance summaries and reporting dashboards to convey campaign insights and outcomes to internal stakeholders.

• Recognize opportunities to scale successful campaigns and enhance underperforming segments through testing frameworks and optimization strategies.

• Remain updated on platform enhancements, new ad formats, automation features, and industry trends in paid social advertising.

• Contribute to the continued growth of our paid media initiatives by experimenting with new channels, audiences, and creative strategies.

⛳️ Requirements

• 3 - 5 years of practical experience in building and managing paid social campaigns, particularly within Meta Ads and LinkedIn Ads.

• Proven experience managing campaigns with substantial budgets (ideally $50K–$100K+ monthly) and optimizing towards performance indicators such as ROAS and revenue.

• Strong understanding of paid social campaign structure (campaigns, ad sets, targeting, ads) and optimization levers, including bidding strategies, audience segmentation, and creative testing.

• Proficient in analyzing performance data and converting insights into actionable optimizations that enhance campaign results.

• Familiarity with analytics and reporting tools like Google Analytics, Looker Studio, Tableau, or similar platforms.

• Knowledge of additional paid social channels such as TikTok, Quora, or Reddit is an advantage.

• Ability to juggle multiple campaigns concurrently in a dynamic marketing environment.

• Comfortable collaborating with cross-functional teams, including marketing, creative, BI, engineering, and product stakeholders.

• Available to work during U.S. business hours (Philippines night shift schedule).

• Must have access to a reliable laptop, stable internet connection, and backup power or connectivity.

🏝️ Benefits

• Career Growth: Progress through mentorship programs, leadership academies, and opportunities to influence company culture and DEI initiatives.

• Flex Fridays: Adjust your 40-hour week to enjoy a full or half day off on Fridays.

• Remote-First Culture: Work from the comfort of your home.

• Paid Time Off: Benefit from 14 days of annual paid time off, in addition to all regular Philippine government-declared holidays to relax and recharge. Plus 5 extra days after 1 year.

• Comprehensive Coverage: Full enrollment in Philippine statutory benefits: SSS, PhilHealth, and HDMF.

• Healthcare: Healthcare reimbursement to ensure you are covered.

• De Minimis Allowance: Receive a monthly rice subsidy, in line with government guidelines.

• Wellness Perks: Gain access to the Headspace app to support your well-being.

• Speaker Series Bonus: Participate in our monthly speaker series and earn a bonus.