Paid Social Manager, fully remote within Europe

This is a fully remote position, open to applicants in Europe.

📋 Description

• Take full ownership of paid social channels, managing everything from strategy and execution to budget pacing, forecasting, and reporting, while being fully accountable for Customer Acquisition Cost (CAC) and profitable traffic growth.

• Develop and maintain the growth roadmap, ensuring a continuous pipeline of initiatives, value propositions, audiences, and ad formats, each supported by clear hypotheses, testing frameworks, and success metrics.

• Manage the retargeting strategy and execution, focusing on audience segmentation, messaging, and campaign structure, with a consistent aim to optimize for premium conversions.

• Establish and scale catalog ad infrastructure, transforming our job inventory into a high-performing acquisition engine.

• Collaborate closely with Creative and Product teams to brief, test, and refine ad concepts tailored to various stages of the customer journey.

• Proactively address challenges by working cross-functionally with Product, Engineering, and Data teams to resolve issues related to tracking, attribution, and platform performance.

• Work in tandem with the SEA and Google teams, sharing insights and identifying opportunities for cross-channel application.

• Serve as the internal expert on paid social, introducing new platform developments, industry best practices, and innovative concepts to the broader team.

⛳️ Requirements

• Over 6 years of experience in paid social, combining strategic ownership with hands-on campaign execution and management of substantial advertising budgets.

• A demonstrated history of scaling customer acquisition through Meta and LinkedIn while achieving strong performance and efficiency metrics.

• In-depth knowledge of tracking, attribution, and measurement, including Pixel implementations, Conversion APIs (CAPI), Google Tag Manager (GTM), and server-side tracking.

• Experience in utilizing marketing automation tools for bid management, audience synchronization, workflow optimization, and performance reporting.

• A highly analytical and data-driven approach to decision-making, with the capability to independently identify opportunities, solve problems, and drive results.

🏝️ Benefits

• Fully remote work - collaborate with us from wherever you do your best work.

• Flexible hours designed to support both productivity and personal balance.

• The freedom to choose your preferred equipment so you can work comfortably and effectively.

• Competitive compensation aligned with your expertise and impact.

• A diverse, supportive team culture that values openness, collaboration, and fresh ideas.

• Opportunities for professional growth through learning resources, training, and conference support.

• Memorable team experiences, from European meetups to our annual company summer getaway.