Paid Social Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop comprehensive paid social strategies that align media decisions with client business goals (such as revenue growth, CPA, LTV, lead generation, and brand awareness).

• Manage daily campaign setup, activation, and optimization across various platforms including Meta, TikTok, Snap, Reddit, Pinterest, X, Nextdoor, and other pertinent channels.

• Oversee client communications for designated accounts (with support from the Director), which includes weekly reporting, optimization rationale, and suggested next steps.

• Convert creative insights into testable hypotheses and collaborate closely with Creative leads (from in-house teams, Wpromote creative retainers, or third-party agencies) to refine social-first creative assets and sequencing.

• Design and implement experiments and A/B tests, document findings, and scale effective strategies; monitor experiment velocity and ensure insights are recorded.

• Maintain rigorous QA, tagging, and tracking practices to guarantee accurate delivery and measurement integrity.

• Create and sustain measurement-accurate setups, including platform pixel tagging, server-to-server integrations (CAPI/SDK where applicable), and first-party signal capture; utilize tools like Events Manager and Pixel Helper to identify and report gaps to senior measurement partners.

• Engage in cross-functional pod workflows (Creative, Data Strategy, Paid Search, Programmatic) and work towards achieving shared KPIs.

⛳️ Requirements

• 2–3+ years of experience in paid media (including paid social, paid search, and/or media buying) within an agency or in-house/client setting.

• Practical experience in building, optimizing, analyzing, and reporting on paid social campaigns across Meta and at least one other platform (e.g., TikTok, Snap, Reddit, Pinterest, LinkedIn, X, Nextdoor, Google).

• Strong operational proficiency with Meta Ads Manager and other platform user interfaces; skilled in exporting, analyzing, and manipulating campaign data.

• Knowledge of Google Analytics / GA4 (or tools such as Northbeam, Adobe, TripleWhale, etc.) for fundamental cross-channel and assist analysis.

• Proficient in Excel and/or Google Sheets.

• Able to work independently in a fast-paced, deadline-oriented environment.

• Highly detail-oriented, with strong QA practices and a propensity for documenting processes and outcomes.

• Facebook Blueprint certification is preferred.

🏝️ Benefits

• Remote-first culture

• Unlimited PTO

• Extended Holiday break (Winter)

• Flexible schedules

• Work from anywhere options*

• 100% paid parental leave

• 401(k) matching

• Medical, Dental, Vision, Life, Pet Insurance

• Sponsored life insurance

• Short Term Disability insurance and additional voluntary insurance

• Annual Class Pass credits and more!