Paid Social Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop, oversee, and enhance paid social campaigns across Meta (primary), TikTok, Snap, Reddit, AppLovin, and additional emerging platforms.

• Take charge of budget distribution among channels and campaigns, knowing when and why to adjust spending.

• Conduct daily performance monitoring and implement real-time modifications to bidding, targeting, creative, and budget to meet CAC and volume objectives.

• Manage the entire campaign lifecycle from initiation to scaling and conclusion.

• Collaborate with the Video Editor & Graphic Designer to provide performance data-driven creative briefs – you understand effective hooks, winning formats by platform, and how to clearly communicate that to the creative team.

• Execute structured creative experiments (hook tests, format tests, CTA tests) with defined hypotheses and clear measurement frameworks.

• Establish a creative learning system where each test yields insights that inform subsequent briefs.

• Handle paid social reporting, including weekly performance summaries, creative scorecards, and channel-specific CAC tracking.

• Ensure clarity in attribution across platforms – you are aware of in-platform data limitations, how MMPs like AppsFlyer fit into the overall picture, and how to resolve conflicting signals.

• Spot trends, anomalies, and opportunities in the data before they escalate into issues or missed successes.

• Collaborate with the broader growth team to comprehend downstream metrics – installs, activations, deposits, LTV – beyond just top-of-funnel figures.

⛳️ Requirements

• 3-5+ years of direct experience in paid social, with hands-on management of Meta Ads Manager and at least one other significant platform.

• Demonstrated success in efficiently scaling paid social campaigns – you possess CAC and ROAS metrics you can reference with pride.

• Genuine platform expertise: you grasp Meta's algorithm behavior, TikTok's creative dynamics, mobile conversion intricacies, and MMP attribution edge cases.

• Strong creative judgment – you can distinguish between effective and ineffective ads, provide precise briefs to a creative team, and understand why certain hooks resonate.

• Proficient in constructing and interpreting dashboards – you don't require a data analyst to assess your campaign performance.

• High level of personal initiative – you proactively identify issues, devise solutions, and deliver results from start to finish.

• Enthusiastic sports fan – you keep up with games, appreciate the culture, and can instinctively identify what will resonate with a sports audience.

• A strong interest in fantasy sports and real-money contests is a significant advantage – you must comprehend the excitement of winning $1,000,000 from a $25 entry in a Survivor contest, and know how to present a major win effectively.

• Familiar with AI and how to leverage it to optimize your workflow.

🏝️ Benefits

• Medical, Dental, & Vision Insurance

• 401K/Retirement Plan Options

• Flexible PTO

• Annual company retreats & team offsites

• A work from home stipend

• Frequent company-wide games with cash prizes