Head of Demand Generation

This is a fully remote position, open to applicants in Portugal.

📋 Description

• Take ownership of paid, organic, website, and conversion channels.

• Convert growth objectives into specific priorities and actionable roadmaps.

• Generate a predictable marketing-driven pipeline while balancing immediate and long-term growth.

• Oversee website architecture, messaging, user experience, landing pages, and conversion rate optimization.

• Collaborate with Product Marketing Management (PMM) to ensure distinct and clear positioning.

• Maintain transparency, credibility, and performance across all customer touchpoints.

• Direct paid acquisition efforts and manage a budget of over €2M in alignment with revenue targets.

• Focus on optimizing pipeline and revenue impact while ensuring strong attribution visibility.

• Develop scalable SEO/GEO and intent-driven content clusters to enhance authority and sustain long-term pipeline growth.

• Lead content initiatives focused on revenue that align with the buyer journey and enterprise sales process.

• Ensure that digital design fosters differentiation, clarity, and conversion effectiveness.

• Be responsible for marketing-driven pipeline targets and key revenue performance indicators.

• Formulate quarterly growth strategies and address funnel bottlenecks.

• Manage teams across paid media, content, web development, and design.

• Create scalable processes and frameworks for experimentation.

• Collaborate closely with PMM, Revenue, and Leadership teams.

⛳️ Requirements

• Over 5 years of experience in B2B SaaS digital growth; at least 2 years of team leadership experience.

• Demonstrated success in pipeline growth and ownership of budgets exceeding €2M.

• Strong knowledge in paid media, conversion rate optimization, and SEO/GEO strategies.

• Solid editorial judgment, understanding of digital design, and awareness of enterprise sales processes.

• Analytical mindset with a focus on commercial outcomes.

• Practical experience with AI agents and agentic workflows (e.g., Claude, other LLM-based tools), ideally having designed or implemented systems that automate marketing processes from start to finish, rather than simply experimenting with AI tools personally.

• Experience in SaaS companies with annual revenues between €20M and €100M.

• Exposure to international SaaS markets.

• Experience collaborating closely with PMM and Commercial teams.

🏝️ Benefits

• AI-first company

• Hands-on AI experience

• Future-proof skillset