Direct Response Copywriter – Facebook & Instagram Ads

This is a fully remote position, open to applicants in United States.

📋 Description

• You will craft advertisements for a $50M ARR AI-education company that is currently managing multiple active funnels, with additional ones set to launch.

• This position involves direct-response copywriting within a performance-marketing framework where ads are launched rapidly and outcomes are assessed within days.

• Create comprehensive Facebook and Instagram ad scripts derived from creative briefs — including hook, body, and call-to-action.

• Generate various angle variations per brief for testing purposes.

• Develop UGC scripts for on-camera talent, designed for straightforward delivery.

• Write static ad copy (headlines, primary text, CTAs) suitable for multiple formats.

• Quickly iterate on underperforming copy informed by performance data.

• Collaborate with the creative strategy team to ensure your copy effectively conveys the intended angle.

• Evaluate your output against the funnel it supports to maintain consistency in messaging.

⛳️ Requirements

• A minimum of 5 years of experience in writing performance advertisements specifically for Facebook and Instagram — excluding emails, blogs, or organic content.

• Personal experience managing accounts with over $500K in tracked Meta ad spending (agency or in-house) — must have authored the copy, not just had incidental involvement.

• A portfolio showcasing actual ads you have personally written, verifiable in the Meta Ads Library, along with performance metrics (CTR, CPA, ROAS, or attributed revenue).

• Strong understanding of hooks, mechanisms, objections, proof points, and buyer psychology.

• Experience within info-products, coaching, online education, agency services, or e-commerce sectors.

• Ability to write swiftly — producing multiple complete ad scripts within a single working session.

• Highly proficient in English — at a native or near-native level.

• Capable of executing an angle brief independently without requiring multiple explanations of the concept.

🏝️ Benefits

• Total compensation ranging from $120,000 to $180,000 (base salary plus performance bonus, adjusted for geography). The highest compensation is offered to writers who demonstrate proven ownership of over $1M in tracked spending.

• 100% remote work environment.

• A high-volume testing atmosphere with real budget backing your efforts.

• Direct access to operators, offers, performance feedback, and customer insights.