Paid Social Lead

This is a fully remote position, open to applicants in United States.

📋 Description

• Meet the performance objectives of Paid Social within the Social and Native Department.

• Develop and implement the Paid Social marketing strategy roadmap across all verticals.

• Create a high-performing Paid Social team to achieve demanding revenue and profit goals.

• Direct the team in executing and optimizing ad campaigns on paid social platforms, including Meta and TikTok.

• Collaborate with stakeholders from global offices to ensure alignment with business objectives.

• Identify and present additional products/services through competitor analysis in the paid social affiliate space.

• Promote best practices in performance marketing and consistently enhance marketing opportunities across verticals.

• Establish workflows and guides to enhance skills and performance within the Paid Social team.

• Foster strong working relationships with affiliate partners.

• Oversee tracking, reporting, and automation needs in conjunction with internal teams.

• Enhance landing page experience and conversion rates through A/B testing in collaboration with the Digital Experience team.

• Provide regular updates on reporting and strategy roadmaps to the Leadership Team.

• Recruit, train, develop, and oversee team performance.

• Conduct performance evaluations and assist direct reports in their career development.

• Maintain a comprehensive understanding of the performance marketing landscape, including platform updates, trends, and emerging tools.

⛳️ Requirements

• Over 5 years of experience in performance marketing on Paid Social platforms.

• Proven experience in line management and leading a team of Paid Social buyers.

• Strong proficiency in utilizing ad serving technologies, platforms, and tools.

• Exceptional quantitative and analytical skills, capable of deriving actionable insights from data analysis that inform valuable marketing decisions.

• A collaborative team player with a proactive, entrepreneurial mindset.

• Background in Affiliate Marketing and/or Lead Generation.

• Competence in building and leading a high-performing team.

• Forward-thinking with a continuous improvement approach to existing activities and the ability to identify new opportunities.

• Excellent communication and collaboration abilities, with the capacity to work effectively across teams.

• Ability to coordinate with both internal teams and external platforms.

• Familiarity with project management tools like Asana or Airtable is advantageous.

• A proactive, detail-oriented approach to problem-solving.

• Knowledge of the Health, Insurance, or Financial Services sectors is a significant advantage.

• Willingness to work across global time zones and adapt to shifting priorities.

🏝️ Benefits

• Competitive salary package.

• Opportunities for professional growth and development.

• Flexible working hours and remote work options.

• Collaborative and inclusive company culture.

• Health and wellness programs.