Paid Social Growth Manager

This is a fully remote position, open to applicants in California, +14 more states.

📋 Description

• Collaborate with Growth Partners, Directors, and media buyers across various channels to convert client business goals into actionable paid media strategies on Meta (Facebook & Instagram).

• Initiate, manage, and enhance campaigns to achieve and surpass KPI targets.

• Conduct daily oversight of ad expenditures and pacing to ensure compliance with budgetary constraints.

• Work in tandem with internal creative strategy partners to request feedback on ad creatives and ensure alignment with performance objectives and trends.

• Monitor, analyze, and interpret data from multiple platforms (Meta Ads Manager, GA4, Shopify, Looker Studio, etc.) to assess campaign performance and impact.

• Create performance reports and deliver essential insights and recommendations to clients and internal stakeholders.

• Keep abreast of Meta’s changing platform features, updates, and industry trends.

• Serve as the primary point of contact for clients regarding Meta ad performance, insights, and strategic recommendations on a regular basis, which includes developing reports and conducting update calls.

⛳️ Requirements

• A minimum of 3 years of experience with Meta ads (Facebook & Instagram).

• Background working with DTC/e-commerce clients (i.e., purchase-optimized campaigns).

• Demonstrated history of managing and optimizing substantial budgets across campaigns.

• Capable of driving creative strategy on Meta ad accounts, including the development of creative and content pipelines, ad concepting, and briefing to scale accounts quickly.

• Knowledge of creative best practices on Meta, including image, video, and copy specifications.

• Skilled in multi-channel attribution and tracking across paid media platforms, with expertise in configuring, diagnosing, and resolving data and attribution challenges.

• Familiarity or experience with other paid channels (TikTok, Pinterest, Google) is an advantage.

• Experience managing accounts with monthly budgets of at least $100K.

🏝️ Benefits

• Group medical, dental, and vision coverage.

• Short and long-term disability insurance.

• Life insurance coverage.

• 401(k) eligibility after one year of service, with matching contributions.

• Paid time off.

• Sick leave.

• An Employee Assistance Program.

• Comprehensive benefits package.