Paid Search Strategist

This is a fully remote position, open to applicants in California.

📋 Description

• Lead effective and profitable client growth in Paid Search and Shopping by creating and refining comprehensive programs that minimize waste and maximize impact.

• Utilize a thorough measurement approach, harness AI-powered workflows, and employ Tinuiti’s Bliss Point platform to transform data into actionable insights that enhance ROAS, revenue, and LTV.

• Develop strategies based on client P&L, market trends, and the customer journey; articulate trade-offs and alternatives.

• Cultivate trusted relationships with client stakeholders; synchronize multi-channel initiatives with brand and ecommerce results.

• Incorporate search and shopping into larger growth strategies; communicate in business terms.

• Responsibly apply platform capabilities (e.g., Google/Microsoft Ads, SA360/Skai), feed management, and AI tools to boost efficiency and outcomes.

• Guarantee data integrity (tagging, feeds, tracking) and clarify the implications of data structure to inform decision-making.

• Exhibit extensive knowledge in Paid Search and Shopping with advanced multi-channel awareness; link measurement strategies to growth objectives.

• Provide education to clients and internal teams; document insights and playbooks for scalability.

• Work with a sense of accountability and urgency; identify and eliminate process and media inefficiencies.

⛳️ Requirements

• 5–7 years of experience managing Paid Search/Shopping at scale ($200k+/mo) with comprehensive ownership.

• Proficient in platforms: Google Ads, Microsoft Ads, Merchant Center; feed management (e.g., Feedonomics); competitive analysis tools (Auction Insights, Adalysis/Adthena/SpyFu) for strategic positioning; campaign management (e.g., SA360, Skai); comfortable with scripts/automation.

• Strong skills in Excel, Google Sheets, PowerPoint, and Google Slides.

• Certifications: Google Search & Shopping (or to be completed within the first 60 days).

• Additional Google certifications are advantageous.

• Advanced proficiency in Excel/Sheets; strong skills in experimentation and forecasting; capacity to quantify financial impacts.

• Ability to craft compelling narratives for senior stakeholders; influence across various functions; possess a client-facing demeanor.

• Experience in mentoring junior team members and peers (not in a managerial role).

🏝️ Benefits

• Unlimited PTO: At Tinuiti, we recognize the importance of taking time to relax, recharge, and enjoy life outside of work. By prioritizing personal time, you can perform at your best professionally. That’s why we offer unlimited paid time off, a fully remote work environment, and the flexibility to take the time you need, whenever you need it.

• 20 paid holidays, including several extended weekends, ensuring you have dedicated time to step away and disconnect.

• Medical, Dental, Vision, Life & Disability insurance, along with Flex Spending Accounts.

• A 100% match on contributions up to 4%.

• Access to Fringe, Forma, unlimited telemedicine, and teletherapy at no cost, along with Thankful giving.

• Birthing parents receive 16 weeks of paid leave at 100% compensation (partners receive 12 weeks) following the birth or adoption of a child.

• Opportunities for on-demand learning, a mentorship program, and resources for leadership and management development.