Paid Search Strategist

This is a fully remote position, open to applicants in Pennsylvania.

📋 Description

• Design and oversee strategies and planning for paid search accounts.

• Oversee the initiation of new paid search campaigns.

• Direct optimization efforts to achieve defined performance targets.

• Manage client expectations and maintain effective communication throughout engagements.

• Gain insights into clients' products, competition, industry, marketing objectives, and goals.

• Evaluate performance metrics and site analytics for monthly and quarterly reports.

• Administer PPC budgets to ensure efficient and timely spending.

• Oversee project plans, launch schedules, scope of work, and delivery timelines.

• Assist in testing paid channels and analyze outcomes to enhance KPIs.

• Predict monthly and quarterly performance outcomes.

• Diagnose issues related to paid search KPI performance and develop solutions.

• Keep abreast of industry trends and best practices, discussing potential impacts with the team.

• Implement automotive OEM guidelines and regulations within automotive accounts.

• Cultivate relationships with search engines and comprehend their services, capabilities, and requirements.

• Assist the Finance Department with billing and invoicing for search engines.

⛳️ Requirements

• Bachelor's degree or equivalent professional experience is required.

• A minimum of 3 years' experience in paid search engine marketing.

• Experience in an agency setting is preferred.

• Familiarity with Google AdWords and Microsoft adCenter.

• In-depth knowledge of PPC, including product listing ads, dynamic search, landing page testing, and optimization.

• Strong background in data analytics and strategy.

• Proficiency in Google Analytics is essential.

• Capability to think strategically and drive results to enhance business growth.

• Ability to engage with individuals at all levels of the organization, fostering cross-functional collaboration.

• High-level expertise in Microsoft Office, especially Excel and PowerPoint.

• Outstanding oral, written, presentation, and communication skills.

• Excellent interpersonal skills and a willingness to collaborate as a team member.

• Fundamental knowledge of Automotive OEM guidelines and regulations.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Comprehensive health, dental, and vision insurance.

• Opportunities for professional development and career advancement.

• Flexible work environment and schedule options.

• Collaborative and innovative company culture.