Paid Search Strategist

This is a fully remote position, open to applicants in United States.

📋 Description

• You will strategize, launch, and enhance search and shopping initiatives (Google, Bing, YouTube, along with other relevant retail platforms), ensuring tight budget management and transforming data into clear decisions.

• Your responsibilities include planning, booking, and optimizing paid search campaigns (e.g., Google AdWords, YouTube, Bing Ads, Amazon, etc.) for 5-8 clients, using available search planning tools to craft effective search strategies.

• You will design and execute A/B experiments to evaluate keywords, bidding strategies, ad copy, landing pages, offers, and more.

• You will provide guidance on paid search strategies, rationales, and plans to achieve client objectives.

• Staying updated on the latest trends in search, social media, mobile marketing, tracking and tagging, behavioral marketing, retargeting, and addressability is essential.

• You will oversee the monthly reporting and strategy sessions with clients, managing overall communication for all channel initiatives.

• You will define, develop, and manage channel initiatives to consistently achieve targets for channels across all clients.

• Acting as a strategic advisor, you will recommend strategic shifts to enhance channel performance.

• You will confidently present reports to clients, showcasing the performance of your channels, their contribution to other channels in the funnel, and their impact on the client's business, while suggesting next steps.

• A monthly forecast for respective channels based on budget and/or revenue goals will be part of your responsibilities.

• Collaborating with other media and creative agency team members is crucial to ensure that the creative specifications of negotiated plans are fulfilled.

• You will continuously identify cross-channel strategies and collaborations with clients to enhance performance.

• Effectively communicating with clients about the team's capabilities and opportunities, you will proactively suggest solutions for any ad hoc issues.

⛳️ Requirements

• Experience: You possess 2-5 years of successful hands-on experience in paid search or SEM, preferably in an agency setting. You are well-versed in ensuring smooth operations and have implemented successful tactics in previous roles.

• Education: A bachelor's degree in marketing, science, or a related field is preferred.

• Analytical Mindset: You are an analytical thinker with experience in converting complex data into clear reports, understanding the broader perspective, and breaking it down into actionable plans that yield results.

• Communication: Your communication abilities are exceptional, allowing you to effectively engage with senior stakeholders.

• Time Management: You excel in time management, adept at juggling multiple tasks efficiently.

• Industry Passion: You have a genuine enthusiasm for the e-commerce, advertising, and agency sectors, and are eager to make a significant impact in these areas.

• Creative Problem Solver: You are proactive in addressing challenges, ready to troubleshoot with innovative solutions, and enjoy tackling problems head-on.

• Continuous Learner: A true passion for learning drives you to stay informed about the latest trends in digital advertising and marketing, constantly expanding your knowledge base.

• Remote Work Environment: You recognize the importance of maintaining a clean and quiet workspace conducive to video conferencing and respect digital etiquette for seamless virtual collaboration.

🏝️ Benefits

• Competitive salary. We offer a market-rate salary ranging from $70,000.00 - $80,000.00 per year, based on experience.

• Quarterly bonuses. Enjoy quarterly bonuses tied to company revenue.

• USA remote flexibility. Choose your ideal workspace, whether it’s your home office or a coffee shop.

• Time off made easy. Take advantage of our unlimited PTO policy.

• Comprehensive healthcare. We offer exceptional health, dental, and vision insurance, fully covered for employees by QRY. We also provide a $100 monthly budget for your wellbeing, such as gym memberships or coworking day passes.

• Secure your future. Participate in our 401k program with a company match.

• Growth and development. Nurture your learning and development with our investment in L&D, growth opportunities, and tools such as our Learning & Development Philosophy + Policy, role matrices, and skill assessments.

• Latest tech. Team members receive the latest MacBook Pro and a one-time $500 stipend to set up their at-home workspace.

• Celebrate and connect. Join us for annual team retreats (we’ve been to Austin, Tennessee, and Utah, among others), weekly Coffee Chats, and monthly Happy Hours to foster our vibrant culture.