Paid Search Specialist

📋 Description

• Collaborate with members of the Search team on strategies and discussions regarding paid search performance.

• Proactively seek out opportunities for optimization and innovation across various accounts.

• Manage the entire lifecycle of paid search campaigns, which includes account setup, budget management, optimization, and reporting.

• Actively oversee campaigns using platforms such as Google Ads, Google Ads Editor, Microsoft Ads, and SA360.

• Track performance across different search platforms and offer proactive optimizations and recommendations to achieve KPIs.

• Convert insights into actionable steps that lead to measurable impacts for clients.

• Work in conjunction with internal teams to ensure that campaign execution meets client objectives.

• Handle daily tasks and responsibilities using the team’s project management platform.

• Provide clients with clear, data-driven performance reports and insights.

• Suggest testing strategies, shifts in budget allocation, and adjustments to bid strategies based on performance trends.

• Maintain accuracy, consistency, and punctuality in reporting.

⛳️ Requirements

• A minimum of 2 years of relevant experience in paid search.

• Proven hands-on experience managing monthly campaign budgets exceeding $100,000.

• Exceptional attention to detail.

• Proficient in Google Ads and Google Ads Editor.

• Experience with Google Shopping, Demand Gen, and Performance Max is preferred but not mandatory.

• Familiarity with Microsoft Ads, SA360, and Google Analytics.

🏝️ Benefits

• Unlimited PTO.

• Comprehensive medical, dental, and vision coverage.

• Employee equity opportunities.

• Employee discounts, virtual wellness classes, pet insurance, and much more!