Paid Search Manager – B2B

This is a fully remote position, open to applicants in United States.

📋 Description

• Directly oversee search engine marketing initiatives across Google Ads and Microsoft Ads, implementing daily enhancements and updates.

• Manage all account activities for a diverse and intricate portfolio of clients.

• Create campaign strategies tailored for assigned clients.

• Act as a strategic ally to enterprise B2B clients by directing paid search strategies, optimizing performance, and engaging in business planning.

• Design campaign frameworks, optimization strategies, testing plans, and operational enhancements.

• Supervise paid search account configurations across Google Ads, Microsoft Ads, SA360, and other relevant platforms.

• Lead strategic planning, forecasting, budget oversight, testing initiatives, and performance enhancement.

• Convert campaign performance data and business insights into actionable recommendations for client stakeholders.

• Collaborate with Client Strategy, Analytics, Creative, SEO, and other channel teams to develop integrated marketing strategies.

• Identify opportunities for automation, operational efficiencies, audience growth, and innovative performance enhancements.

• Ensure campaign health through proactive monitoring, quality assurance processes, and optimization best practices.

• Engage in client meetings, performance evaluations, and presentations while fostering client relationships.

• Remain updated on search platform advancements, AI-driven search innovations, automation capabilities, and industry best practices.

⛳️ Requirements

• 1.5–3 years of experience in managing paid search campaigns within an agency setting.

• Preferred experience in supporting B2B paid search programs for enterprise or mid-market clients.

• Experience managing campaigns on Google Ads and Microsoft Ads; familiarity with SA360 is advantageous.

• Comprehensive understanding of campaign structure, audience targeting, bidding strategies, automation, and conversion optimization.

• Strong analytical skills with experience utilizing GA4 and reporting platforms.

• Proficient in interpreting campaign data and conveying recommendations to internal stakeholders and clients.

• Excellent verbal and written communication skills, with experience in client-facing roles.

• Outstanding organizational skills, with the ability to juggle multiple priorities across various client accounts.

• Capability to collaborate effectively within cross-functional teams in a fast-paced agency environment.

• Familiarity with Google Workspace and Microsoft Excel, including pivot tables and XLOOKUP/VLOOKUP.

• Preferred experience with Salesforce, HubSpot, or other CRM integrations for lead generation measurement.

• Experience in managing offline conversion tracking and optimizing lead quality.

• Knowledge of first-party audience strategies, CRM integrations, and advanced attribution methodologies.

• Experience using AI-driven tools and automation to enhance campaign efficiency and performance.

🏝️ Benefits

• Remote-first culture.

• Unlimited PTO.

• Extended Holiday break (Winter).

• Flexible schedules.

• Work from anywhere options.

• 100% paid parental leave.

• 401(k) matching.

• Medical, Dental, Vision, Life, Pet Insurance.

• Sponsored life insurance.

• Short Term Disability insurance and additional voluntary insurance.

• Annual Class Pass credits and more!