Paid Search Coordinator

This is a fully remote position, open to applicants in Florida.

📋 Description

• Support the search marketing team in executing paid search strategies across both web and mobile app platforms.

• Perform advanced keyword research, conduct competitive analysis, and optimize audience targeting.

• Oversee campaign budgets, bids, and performance optimization to meet target KPIs alongside managers.

• Implement and test Custom Product Pages (CPPs) to enhance conversion rates.

• Analyze ASA performance data and offer actionable insights for ongoing improvement.

• Create, launch, and optimize Google Ads search campaigns aimed at web and mobile app objectives.

• Develop and implement Bing Ads search campaigns to support the Google search strategy.

• Design and manage App Campaigns for app installations, optimizing them for in-app performance goals.

• Apply advanced bidding strategies and optimize creative content.

• Enhance campaigns based on Acquisition Goals and company KPIs.

• Launch integrated paid search campaigns across both web and mobile app funnels.

• Monitor mobile attribution and in-app events using AppsFlyer.

• Conduct regular A/B testing of ad copy, landing pages, CPPs (Custom Product Pages), and bidding strategies.

• Provide consistent performance reports that include actionable insights and recommendations.

⛳️ Requirements

• Preferred 1-2 years of hands-on experience in paid search management.

• Beginner-level proficiency with the Apple Search Ads (ASA) platform, Google Ads (including search and App Campaigns), and Bing Ads campaign optimization.

• Experience managing monthly budgets across various search platforms.

• Capability to analyze complex data sets and derive actionable insights.

• Developing proficiency in conversion tracking, event tracking, and attribution modeling.

• Experience with automated bidding strategies and machine learning optimization is preferred, but not mandatory.

• Basic understanding of customer acquisition metrics (CAC, LTV, ROAS, CPI, CPA).

• Knowledge of paid search best practices and industry benchmarks is beneficial.

• Understanding of search engine algorithms and ranking factors.

🏝️ Benefits

• Competitive salary and benefits package.

• Flexible vacation allowance.

• A hybrid/remote working environment.

• Startup culture supported by a secure, global brand.