Paid Search Ads Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the daily management and optimization of paid acquisition campaigns across Google Search, Performance Max, YouTube, Shopping, Display, Demand Gen, and Microsoft/Bing Ads—holding full responsibility for pacing, budget allocation, and performance to ensure effective growth and profitability.

• Initiate, manage, and enhance campaigns focusing on reducing CAC and boosting CVR; pinpoint scaling opportunities while adhering to efficiency targets.

• Discover, assess, and assist in scaling new acquisition avenues across AI/LLM search platforms (e.g., Perplexity, ChatGPT, Gemini), Apple Search Ads, new Google AI-driven ad surfaces, and additional channels pertinent to customer acquisition.

• Execute keyword, audience, bidding, feed, and landing page optimizations with accuracy and diligence—acting swiftly on reversible decisions and escalating appropriately on critical matters.

• Create and refine ad copy and messaging strategies that are guided by search intent, performance data, competitive trends, and insights from creative testing.

• Evaluate campaign and funnel performance to identify insights and optimization opportunities—translating data into clear, actionable recommendations for internal stakeholders.

• Develop performance reporting and analyses that convey channel health, trends, and strategic recommendations; present findings with a degree of data storytelling that makes insights accessible to cross-functional partners.

• Collaborate with internal stakeholders to align media strategy with overarching acquisition and growth objectives; consistently test and iterate on bidding strategies, audience targeting, creative, landing pages, and campaign structure.

• Stay updated on evolving AI-driven search trends and changes within the advertising ecosystem—leveraging that knowledge for future channel strategy.

• Utilize AI tools (Claude, ChatGPT, Gemini) to enhance campaign workflows, expedite creative ideation, streamline reporting, and improve operational efficiency—with a strong focus on data visualization and performance storytelling.

• Identify chances to employ automation and AI tools to boost testing speed, campaign management, and performance insight generation.

• Remain informed on advancing AI capabilities within the search advertising realm and provide an informed perspective on how to integrate them into this channel.

• Ensure the technical health and measurement integrity of the paid search channel across tracking, attribution, feeds, and campaign delivery.

• Collaborate with analytics, engineering, and product teams to guarantee accurate conversion tracking, tagging, attribution, and event measurement across platforms.

• Regularly audit and troubleshoot tracking infrastructure, product feeds, landing pages, and campaign setups to proactively identify and resolve performance issues.

• Utilize tools such as GA4, GTM, Amplitude, and Contentsquare to analyze user behavior and comprehend the complete customer journey from impression to conversion.

• Leverage funnel analysis and on-site behavioral insights to pinpoint friction points, conversion drop-offs, and opportunities for landing page optimization.

• Develop a solid understanding of how users interact with the site experience specifically from Google and paid search traffic, using insights to enhance acquisition efficiency and conversion rates.

• Monitor attribution trends and platform changes to maintain ongoing measurement accuracy and performance stability.

⛳️ Requirements

• 5-7 years of hands-on experience managing Search Ads campaigns at scale, with proven accountability for substantial paid media budgets.

• Extensive expertise in Search, PMax, Shopping, YouTube, and Demand Gen campaigns.

• High data proficiency: a strong analytical mindset with the ability to transform raw performance data into actionable insights quickly and independently.

• Proven capability to efficiently scale customer acquisition while enhancing CAC and CVR.

• Strong understanding of conversion optimization, attribution, and performance analytics.

• Proficiency with Google Ads, Microsoft Ads, GA4, and Google Tag Manager.

• Familiarity with AI/LLM tools (Claude, ChatGPT, Gemini) and demonstrated application of these tools to enhance workflow, reporting, or analysis.

• Experience with Amplitude, Contentsquare, Tableau, and/or Asana.

• Ability to independently manage and operate a performance marketing channel with minimal oversight.

• Comfortable working in a fast-paced, highly iterative environment.

• Nice-to-Haves

• Experience in subscription-based businesses.

• Experience in healthcare, wellness, or other regulated industries.

🏝️ Benefits

• 💰 Competitive compensation and equity package (RSUs)

• 🥼 Comprehensive benefits: Medical, dental, vision, FSA and HSA, supplemental coverages (critical illness, accident, hospitalization), and 401(k)

• 🧘🏻‍♀️ Access to wellbeing perks, including OneMedical, Spring Health, SoFi, and Employee Assistance Program

• 🌴 Flexible paid time off and holiday policy

• 🐣 Paid parental leave (for both birthing and non-birthing parents)

• 💜 Employee donation matching program

• 🫱🏻‍🫲🏽 Culture Committee and employee resource groups for both virtual and in-person connectivity

• ✨ Complimentary VIP Subscription to Curology or Agency, along with an online retail discount