Paid Media Strategist – Tech Agency

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Crafting paid media strategies across search, social, display, programmatic, video, and shopping channels that align with client business goals and KPIs.

• Planning and executing comprehensive campaign activities: audience targeting, channel allocation, bid and budget management, creative testing, and landing page recommendations.

• Overseeing daily campaign management in platforms such as Google Ads, Microsoft Advertising, Meta Ads, DV360, Campaign Manager, and trade desks; implementing tracking and tag management through GTM.

• Enhancing performance through structured testing (A/B and multivariate), bid strategies, audience layering, and creative iteration to improve CPA, ROAS, and lifetime value.

• Establishing and maintaining measurement frameworks: conversion tracking, attribution models, UTM tagging, and integration with analytics platforms (GA4, BigQuery, or equivalent).

• Creating clear, actionable performance reports and dashboards; extracting insights and providing regular recommendations to clients and internal stakeholders.

• Collaborating with creative, CRO, and data teams to design high-converting assets, experimentation roadmaps, and improved user journeys.

• Managing budgets and pacing across various clients and campaigns; forecasting media spend and ensuring efficient use of investments.

• Fostering strong client relationships by acting as the primary paid media contact, leading meetings, setting expectations, and communicating optimization plans.

• Staying updated on platform changes, privacy and regulatory developments, and emerging formats to suggest innovative channel opportunities.

⛳️ Requirements

• Hands-on experience in paid media at an agency or performance-driven in-house team, managing end-to-end campaigns across various channels.

• Demonstrated expertise in Google Ads and Meta Ads; familiarity with programmatic platforms and DV360 or similar is highly desirable.

• Strong analytical capabilities with experience using GA4, spreadsheets, and dashboarding tools to report on performance and facilitate decision-making.

• Practical understanding of tracking and measurement: GTM, server-side tracking, attribution concepts, and managing data flows to analytics platforms.

• Commercially oriented: capable of setting media KPIs, managing budgets, forecasting outcomes, and recommending optimizations that align with client ROI objectives.

• Excellent communication and stakeholder management skills with experience presenting performance and strategic recommendations to clients and senior audiences.

• Inquisitive and test-driven: comfortable designing experiments, interpreting results, and iterating quickly to enhance outcomes.

• Organized and collaborative: adept at managing multiple client priorities, working with cross-functional teams, and supporting junior colleagues.

🏝️ Benefits

• 25 Days holiday + BH (Plus extra days at Christmas Shutdown)