Paid Media Strategist – Contract

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee the creative strategy for paid influencer campaigns, focusing on identifying optimal content angles, hooks, formats, and testing opportunities that align with client objectives, platform best practices, and performance metrics.

• Formulate paid advertising strategies that integrate creative elements, audience targeting, budget distribution, campaign design, and optimization strategies into a cohesive recommendation for clients.

• Collaborate with Sales, Strategy, and Client Services to support business development efforts, shaping paid media suggestions that enhance proposals and contribute to securing contracts.

• Create client-facing documents and proposals that clearly outline paid media strategies, including budget distributions, targeting approaches, and campaign timelines.

• Provide education to clients regarding paid media strategies and campaign structures to ensure mutual understanding and alignment.

• Initiate and oversee campaigns from start to finish, managing aspects such as structure, targeting, creative rollout, and optimization.

• Analyze performance data and generate reports, translating metrics like CPM, CPC, CTR, ROAS, and attribution into straightforward, actionable insights for clients.

• Work in tandem with campaign and account teams to synchronize paid strategies with organic influencer content schedules.

• Suggest creative formats (e.g., Reels, Stories, Partnership Ads, Whitelisting, Spark Ads) based on best practices for platforms and specific campaign objectives.

⛳️ Requirements

• Strong strategic expertise in paid social and creator/influencer content, with a proven ability to develop creative and advertising strategies that yield measurable results.

• Demonstrated capacity to assess influencer content through a paid media perspective, pinpointing what will succeed, what requires optimization, and how to transform creator assets into successful paid advertisements.

• Experience in an agency setting focused on paid media (experience with influencer or creator marketing agencies is highly advantageous).

• Practical knowledge of Meta Ads Manager and TikTok Ads Manager, specifically in areas such as whitelisting, allowlisting, and campaigns centered on conversions.

• Strong analytical abilities to convert performance data into clear, actionable insights for clients.

• Self-motivated and proactive, with the capability to switch contexts across multiple accounts and manage budgets efficiently.

• Comfortable managing client relationships, leading strategy discussions, and directly presenting recommendations to stakeholders.

• Familiarity with social commerce is an added advantage.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Opportunities for professional growth and development.

• Collaborative and dynamic work environment.

• Flexible work arrangements and a healthy work-life balance.

• Access to industry events and training resources.