Paid Media Strategist

This is a fully remote position, open to applicants in Pennsylvania.

📋 Description

• Lead the enrollment pipeline for Pitt EDGE by implementing strategic campaign planning, optimizing performance, and managing budgets across various digital advertising platforms.

• Enhance reach and optimize return on ad spend to attract qualified leads.

• Create paid media strategies utilizing Google Ads, Meta, LinkedIn, and programmatic display channels.

• Track campaign performance and modify bids, targeting, and creative elements as needed.

• Oversee the allocation of the paid media budget across different channels.

• Execute A/B testing on ad creatives and landing pages to improve effectiveness.

⛳️ Requirements

• A Bachelor's Degree is required.

• Minimum of 5 years of relevant experience.

• A combination of education and related experience will also be taken into account.

🏝️ Benefits

• We are an equal opportunity employer that values diversity, including individuals with disabilities and veterans.

• Relocation assistance is not available.

• Visa sponsorship will not be provided.