Paid Media Strategist

This is a fully remote position, open to applicants in Nicaragua.

📋 Description

• Oversee paid search campaigns for a diverse range of clients, varying in business types, sizes, and industries, which includes daily optimizations and strategic adjustments.

• Deliver insightful analysis, interpretation, and actionable plans based on campaign performance metrics and data from client-specific sources (e.g., GA, Shopify, etc.).

• Actively participate in weekly department scrums and training sessions to enhance channel expertise.

• Consistently strive to enhance campaign performance relative to client objectives.

• Maintain regular and effective communication with both internal agency teams and assigned clients.

• Look to leverage available AI and outsourcing resources to streamline workflow wherever feasible.

• Engage in the creation of new departmental training materials.

• Utilize AI technologies to improve and optimize business operations.

• Employ and take advantage of Power Digital's Nova ecosystem as it pertains to your department.

⛳️ Requirements

• 2-3 years of experience in digital marketing, with at least 1 year in an agency environment.

• A minimum of 2 years of practical experience with Search Engine Marketing.

• Experience in campaign development and optimization processes, including bid optimization, keyword research, and ad copy creation.

• Considerable campaign management experience in one or more of the following additional campaign types:

• Performance Max

• Standard Shopping

• YouTube Ads

• Display Advertising

• Local campaigns

• Bing Ads

• Proficient in Google/Microsoft Office Suite(s).

• Proficient in Google Analytics.

• Strong understanding of full-funnel marketing and the role of paid media within the funnel.

• Other essential skills include:

• Excellent written and verbal communication skills.

• Strong organizational and project management abilities.

• A self-driven individual with a strong motivation to succeed.

• Exceptional interpersonal skills.

• A robust work ethic and the capacity to learn swiftly and independently.

• A desire for a long-term relationship with a growing company.

🏝️ Benefits

• Advanced proficiency in spoken and written English is required for this position.

• 2-3 years of digital marketing experience, including at least 1 year in an agency setting.

• Minimum of 2 years of hands-on experience in Search Engine Marketing.

• Specifically, experience in campaign development and optimization processes such as bid optimization, keyword research, and ad copy creation.

• Significant campaign management experience in one or more of the following additional campaign types:

• Performance Max

• Standard Shopping

• YouTube Ads

• Display Advertising

• Local campaigns

• Bing Ads

• Proficient in Google/Microsoft Office Suite(s).

• Proficient in Google Analytics.

• Strong understanding of full-funnel marketing and the role of paid media within the funnel.

• Additional required skills include:

• Strong written and verbal communication skills.

• Strong organizational and project management skills.

• Self-motivated individual with a strong desire to succeed.

• Excellent interpersonal skills.

• Strong work ethic and the ability to learn quickly and independently.

• Interest in establishing a long-lasting connection with a growing company.