This is a fully remote position, open to applicants in South Africa.

📋 Description

• Develop, launch, and oversee effective paid search, display, and paid social campaigns on platforms like Google and LinkedIn.

• Implement ongoing A/B testing for ad copy, creative elements, bidding strategies, and landing pages to enhance conversion rates and reduce CPA.

• Fine-tune target personas, create lookalike/matched audiences, and establish effective retargeting funnels.

• Track campaign performance on a daily basis and provide clear, actionable weekly/monthly reports that highlight KPIs, insights, and recommended actions.

• Ensure accurate setup of conversion tracking, Google Tag Manager (GTM), and GA4 for precise success measurement.

⛳️ Requirements

• Minimum of 2 years of hands-on experience managing Google Ads (Search, Performance Max, Display) and LinkedIn Ads, demonstrating measurable success.

• Strong analytical abilities with comprehensive knowledge of Google Analytics 4 (GA4), GTM, and Excel/Google Sheets.

• Proficient in crafting compelling ad copy that appeals to corporate decision-makers on LinkedIn and high-intent searchers on Google.

• Highly organized, dependable, and capable of managing your own schedule effectively.

• Ability to distill complex data into clear insights and actionable recommendations.