Paid Media Specialist

This is a fully remote position, open to applicants in Utah.

📋 Description

• Execute and enhance paid media campaigns across various digital advertising platforms, including search, social, and display.

• Oversee paid media initiatives for designated insurance products, acquiring in-depth knowledge of product offerings, target demographics, brand messaging, and campaign objectives.

• Implement paid media strategies aimed at increasing qualified traffic, conversions, and return on investment.

• Assist in planning campaigns across platforms such as Google Ads, Meta, LinkedIn, and other pertinent advertising channels.

• Contribute to the planning and forecasting of media budgets to facilitate effective campaign execution.

• Monitor campaign performance through Google Analytics, dashboards from advertising platforms, and various reporting tools.

• Analyze campaign performance metrics and deliver timely reports with recommendations for improving results and achieving campaign goals.

• Identify opportunities for optimization through data analysis and performance insights.

• Conduct ongoing testing of campaign elements, including ad copy, creative assets, bidding strategies, audience targeting, and other optimization factors.

• Document testing outcomes and share insights to support enhancements in future campaigns.

• Collaborate with content, design, SEO, and other marketing teams to ensure alignment of messaging and creative with campaign objectives.

• Communicate campaign performance, insights, and recommendations effectively to colleagues and leadership.

⛳️ Requirements

• A minimum of 3 years of experience in paid media.

• Proven experience managing paid media campaigns across a variety of digital advertising platforms.

• Familiarity with Google Ads, Meta Ads, LinkedIn Ads, or comparable advertising platforms.

• Proficient in using Google Analytics and reporting tools from advertising platforms.

• Strong analytical abilities to interpret campaign data and recognize optimization opportunities.

• Experience with methodologies for campaign testing and performance enhancement.

• Excellent organizational skills to manage multiple campaigns and priorities concurrently.

• Outstanding verbal and written communication abilities.

• Strong collaboration and interpersonal skills.

• Capability to work independently while effectively contributing within a cross-functional marketing team.

🏝️ Benefits

• Health, dental, and vision insurance plans.

• Exceptional work-life balance with 4 weeks of Paid Time Off.

• 10 Paid Company Holidays plus 2 floating holidays.

• 401K programs with employer matching.

• Personal assistance programs to support a healthy personal and work life.