Paid Media Specialist

This is a fully remote position, open to applicants in Wisconsin.

📋 Description

• Oversee paid digital marketing campaigns, with a focus on paid search and social media, including platforms such as Google Ads, Facebook Ads Manager, Programmatic/Display Advertising, and LinkedIn Ads.

• Create and communicate strategic advertising road maps that align with client objectives, market opportunities, competitor analysis, and budget considerations.

• Construct and maintain reporting frameworks, analyzing performance data and making optimizations as necessary.

• Engage with clients during meetings to educate them, provide campaign updates, recaps, and share best practices in paid media.

• Acquire new paid media clients through thorough research, compelling presentations, and persuasive pitches.

• Cultivate strong and accountable relationships with clients in the paid media sector.

• Conduct comprehensive audits of clients’ existing paid media accounts.

• Collaborate with The Digital Ring's Account and Project Management teams to establish expectations and deliverables, ensuring timely completion of all tasks.

• Promptly identify urgent issues, ascertain their causes, and respond swiftly and confidently.

• Document successful campaigns and collaborate with the Copywriting team to develop case studies.

• Stay updated on the latest trends in paid media.

• Serve as a resource of knowledge for the internal team.

⛳️ Requirements

• A completed degree in Business, Marketing, Communications, Development, or a related field — or equivalent experience.

• Demonstrated success in managing paid search and social campaigns, particularly with Google Ads and Facebook ads.

• In-depth knowledge of various paid digital advertising platforms, including paid search, display, social, and video.

• Extensive experience with Google Tag Manager and Google Analytics, particularly in setting up, implementing, and testing conversion actions, sales, and transactional data.

• Familiarity with data visualization tools (Google Data Studio, Tableau, etc.) is preferred.

• Working knowledge of search engine optimization principles, email marketing, and customer relationship management platforms.

• Strong understanding of B2B and B2C sales processes, revenue/acquisition models, and media mix planning.

• Outstanding organizational skills with exceptional attention to detail, essential for managing competing high-stakes priorities.

• Excellent communication skills, both written and verbal, including the ability to present ideas clearly and persuasively to clients and team members.

• Proficient in data reporting and analysis, capable of interpreting marketing analytics to craft creative strategies.

• Must possess resilience and a positive attitude, even in challenging situations (attitude is paramount at TDR).

• Ability to respond positively to and learn from constructive feedback.

🏝️ Benefits

• Equal Opportunity Employer: The Digital Ring proudly upholds its status as an equal opportunity employer, considering candidates regardless of age, color, disability, ethnicity, family or marital status, gender identity or expression, language, national origin, physical and mental ability, political affiliation, race, religion, sexual orientation, socio-economic status, veteran status, and any other factors protected by federal, state, and local laws.