Paid Media Specialist

This is a fully remote position, open to applicants in Argentina, +3 more countries.

📋 Description

• Accountable for planning, initiating, overseeing, and enhancing paid advertising campaigns across various digital platforms.

• Propel lead generation, customer acquisition, and revenue expansion.

• Track campaign performance and refine budgets accordingly.

• Implement A/B testing and evaluate critical metrics.

• Work in collaboration with marketing and creative teams to optimize return on ad spend (ROAS) and meet business goals.

⛳️ Requirements

• Background as a Paid Media Specialist, Performance Marketing Specialist, PPC Specialist, Digital Marketing Specialist, or a related position.

• Exceptional verbal and written communication abilities in English.

• Demonstrated experience managing paid campaigns on platforms such as Google Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads, and other digital advertising channels.

• Solid understanding of campaign optimization, audience targeting, bidding strategies, and budget oversight.

• Proficient in tracking and analyzing campaign performance using tools like Google Analytics (GA4), Google Tag Manager, Looker Studio, or comparable reporting platforms.

• Experience in conducting A/B testing and refining campaigns based on performance insights.

• Strong analytical, organizational, and problem-solving capabilities.

• Knowledge of conversion tracking, attribution models, and marketing funnels.

• Capability to manage multiple campaigns and priorities in a dynamic remote setting.

• Familiarity with SEO, landing page optimization, or marketing automation tools is advantageous.

• Certifications in Google Ads, Meta, or LinkedIn Advertising are a plus.

🏝️ Benefits

• Opportunities for professional development

• Flexible work arrangements