Paid Media Specialist

This is a fully remote position, open to applicants in Morocco.

📋 Description

• Develop and spearhead comprehensive SEM strategies that align with business goals

• Identify significant growth and optimization opportunities

• Analyze overall performance and propose strategic action plans

• Mentor and enhance existing SEM practices

• Optimize ad elements: headlines and descriptions

• Conduct keyword optimization

• Manage advanced campaigns (Search, Performance Max, etc.)

• Analyze high CPCs and apply corrective measures

• Adjust budgets in response to search trends

• Collaborate with design teams on creative assets

• Monitor profitability metrics (Revenue / ROAS)

• Perform real-time optimization

• Initiate and structure new campaigns

• Make strategic adjustments to Meta campaigns (Facebook / Instagram)

• Conduct advanced performance analysis (CTR, CPM, CPC, ROAS, etc.)

• Establish recruitment campaigns and track leads

⛳️ Requirements

• At least 6 years of experience in SEM / paid search

• Strong proficiency in Google Ads and Meta Ads

• Demonstrated experience in implementing high-performing acquisition strategies

• Extensive background in retail and e-commerce

• Capability to manage large budgets and complex environments

• Natural leadership qualities with a talent for mentoring junior professionals

• Degree in Marketing, E-commerce, or a related field

• Exceptional knowledge of SEM platforms (Google Ads, Meta, Bing, etc.)

• Bilingual in French and English

• Strong analytical abilities with a results-oriented mindset

🏝️ Benefits

• A salary that reflects your expertise

• 100% remote work opportunity

• Job stability