Paid Media Specialist

📋 Description

• Oversee and enhance Google Ads campaigns across Australia, the United States, and New Zealand.

• Manage the complete campaign lifecycle — from strategy development and launch to optimization and performance reporting.

• Handle monthly media budgets ranging from $10K to $250K or more.

• Plan, create, launch, and refine Google Ads campaigns across Search, Performance Max, Display, YouTube, and Demand Generation.

• Administer and implement Meta Ads (Facebook & Instagram) campaigns as a secondary channel.

• Formulate bidding strategies, audience segmentation, ad copy testing, and landing page suggestions to achieve measurable outcomes.

• Ensure campaigns adhere to Google’s Therapeutic Goods Advertising (TGA) regulations.

• Monitor and adjust campaigns in response to changes in regulations or platform policies.

• Provide clear and actionable performance reports to stakeholders and clients.

• Collaborate with creative, content, and web teams to enhance overall conversion performance throughout the funnel.

⛳️ Requirements

• A minimum of 5 years of practical experience in managing Google Ads.

• Demonstrated experience handling monthly media budgets between $10K and $250K or more.

• Strong understanding of TGA advertising regulations for restricted healthcare and therapeutic sectors.

• Experience executing campaigns in Australia, the US, and/or New Zealand, with a grasp of regional specifics.

• Extensive expertise in various Google Ads campaign types: Search, Performance Max, Display, YouTube/Video, and Demand Generation.

• Practical experience with Meta Ads (Facebook & Instagram).

• Strong analytical capabilities with proficiency in GA4, Looker Studio, and Excel/Sheets.

• Exceptional attention to detail, particularly concerning compliance and budget oversight.

🏝️ Benefits

• Competitive salary and benefits package.

• Flexible working arrangements, including hybrid or remote options.

• Opportunity to engage with international markets in a significant role.

• A collaborative team that appreciates expertise, independence, and results.

• Professional development budget available for conferences and certifications.