Paid Media Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Manage comprehensive paid media initiatives across the portfolio from inception to completion, including Search Query Reviews, account audits, and onboarding tasks.

• Assist in biweekly performance evaluations for Paid Search, Paid Social, Performance Max, and Demand Gen.

• Extract and organize data to support pattern-level insights for the wider team.

• Propel execution-layer tasks to completion in collaboration with the Paid Media team.

• Design and document campaign experiments that align with team objectives and established testing parameters.

• Participate in team brainstorming sessions and collaborative meetings.

• Keep updated on platform modifications, algorithm changes, and industry best practices, integrating them into daily operations.

• Act as the primary contact for client inquiries during the account team's offline hours on hybrid Fridays.

• Address tactical requests such as property-level updates, budget suggestions, new property enrollments, and ad copy inquiries.

• Diagnose and resolve issues related to GA4, GSC, GTM access, tags, data, and platform accessibility.

• Resolve issues within scope and escalate incidents clearly when necessary.

• Maintain thorough documentation of all requests and actions for continuity within the account team.

• Ensure regular communication with clients.

• Identify recurring request types and gaps to enhance the scope of supportable requests.

⛳️ Requirements

• 2–4 years of experience in a client-facing digital marketing, account coordination, or account management role, preferably on the agency side.

• Proficiency in paid media platforms, including Google Ads, Meta Ads Manager, Google Tag Manager, and GA4.

• Proven ability to maintain professional client communication via email, even with clients who may be waiting or frustrated.

• Hands-on technical expertise in GA4, GSC, GTM, tag/tracking troubleshooting, and managing platform access.

• Ability to navigate a diverse range of accounts, tools, and request types with minimal onboarding time for each.

• Strong triage skills—experience in determining what issues to resolve, what to hold, and what to escalate.

• Exceptional written communication skills in English; the ability to respond quickly and clearly via email under pressure is a key expectation.

• Highly organized with a solid habit of documentation.

• Understanding of digital marketing channels, including Paid Search, Paid Social, SEO, Organic Social, Display, and Email.

• Background in multifamily or real estate digital marketing is advantageous but not essential.

🏝️ Benefits

• Competitive salary.

• Chance to influence the HR function of a rapidly expanding BPO.

• Collaborate closely with a team of industry leaders who have successfully scaled BPOs in the past.

• Opportunities for career growth and development.