Paid Media Specialist

This is a fully remote position, open to applicants in Colombia.

📋 Description

• Develop, execute, and oversee paid media campaigns on platforms including Google Ads, Facebook Ads, LinkedIn, and other pertinent channels.

• Continuously optimize campaigns to enhance performance metrics such as CTR, CPC, CPA, and ROAS.

• Conduct audience analysis and segmentation to effectively target advertisements.

• Analyze campaign performance data and create reports that offer actionable insights and recommendations.

• Collaborate with creative teams to craft engaging ad creatives and messaging.

• Manage advertising budgets and allocate expenditures efficiently across various campaigns and platforms.

• Remain informed about the latest trends and best practices in paid media and digital advertising.

⛳️ Requirements

• Bachelor’s degree in Marketing, Advertising, Communications, or a related discipline.

• 2+ years of experience in managing paid media campaigns across diverse digital platforms.

• Strong expertise in Google Ads, Facebook Ads Manager, and other leading advertising platforms.

• Proficient in data analysis and performance tracking tools.

• Experience in budget management and campaign optimization.

• Excellent communication abilities and a knack for collaborative teamwork.

• Strong problem-solving capabilities and meticulous attention to detail.

🏝️ Benefits

• Contractor type of hiring in Colombia.