Paid Media Specialist

This is a fully remote position, open to applicants in Alabama, +7 more states.

📋 Description

• Become a part of Hudson Automotive Group's expanding marketing team as a Paid Media Specialist.

• Assist various automotive dealership marketing accounts.

• Create and enhance multi-channel digital advertising campaigns.

• Oversee digital advertising campaigns on Google Ads and Meta Ads platforms.

• Utilize Google Analytics, GA4, bid management, and ad serving platforms.

• Compile marketing and additional reports.

• Provide data insights to dealership management and leadership.

• Independently handle multiple projects and accounts.

• Offer actionable insights derived from campaign data.

⛳️ Requirements

• Demonstrated experience in automotive dealership marketing.

• Experience working with a Tier 1 automotive advertising agency (Required).

• Active Google Ads Search Certification (Required).

• Minimum of 2 years' experience managing digital advertising campaigns on Google Ads and Meta Ads platforms.

• Expertise in GA4 and digital campaign reporting tools.

• Strong analytical capabilities, with hands-on experience in Google Analytics, bid management, and ad serving platforms.

• Proven track record in developing and optimizing multi-channel campaigns independently.

• Results-oriented mindset with knowledge of CPA, CPC, CTR, and ROAS.

• Capacity to handle multiple projects and accounts while maintaining attention to detail.

• Experience in preparing marketing reports and presenting findings to dealership management/leadership.

• Excellent communication skills with experience in conveying data insights to stakeholders.

• Exceptional written and verbal communication abilities.

• Capability to excel in a fast-paced environment and manage numerous projects under tight deadlines.

🏝️ Benefits

• Collaborative work atmosphere and customer-centric culture.

• Hudson Academy: Ongoing training and professional growth opportunities.

• Paid Time Off: Full-time employees can earn up to 10 PTO days annually.

• Medical, Dental, Vision, and Life Insurance coverage.

• 401k program available.

• Employee discounts on products and services.