Head of Growth – Performance Marketing

This is a fully remote position, open to applicants in Germany.

📋 Description

• Take charge of the D2C and performance marketing operations.

• Oversee performance marketing, CRM, and online revenue projects with an emphasis on profitability and revenue growth.

• Attract new customers through paid advertising, SEO, and social media platforms.

• Experiment with and scale new customer acquisition channels.

• Enhance the online store and customer experience using relevant metrics.

• Lead the marketing team alongside external agencies.

• Collaborate closely with Operations and Logistics teams.

• Broaden responsibilities as the business expands.

⛳️ Requirements

• Several years of progressively responsible experience in performance marketing and D2C development.

• Proven experience in a company that offers its own physical products.

• Familiarity with D2C and e-commerce concepts.

• KPI-focused management of performance marketing, CRM, and online store projects (CAC, ROAS/MER, LTV, conversion rate, contribution margin).

• A structured, well-prioritized work approach.

• A hands-on attitude, even when resources are limited.

• Proficiency in both written and spoken German and English.

🏝️ Benefits

• Opportunity to build and lead your own team.

• Responsibility for budget management.

• Streamlined decision-making processes.

• Competitive salary with performance-related bonuses.

• Significant autonomy to influence and develop the business.

• Defined career advancement opportunities.