Demand Generation Manager

This is a fully remote position, open to applicants in Canada.

📋 Description

• Develop and manage Falcon's demand-generation engine to provide researched, prioritized, and quote-ready opportunities to both direct and channel teams on a weekly basis.

• Leverage intent and buying-signal data to pinpoint in-market accounts and projects within priority verticals.

• Execute coordinated, account-based programs for the Industry Account Executive and Channel Manager.

• Construct, segment, and continually enhance target-account and contact data with buying context, product suitability, and contact mapping.

• Create AI-driven workflows that automate research, enrichment, scoring, and routing processes.

• Provide sales and channel teams with account briefs, buying signals, fit-check and quote-ready notes, application content, and ready-to-send outreach materials.

• Oversee Falcon's managed AI marketing workforce to generate vertical content, application notes, comparison guides, and selection guides.

• Enhance content for answer-engine visibility and citations, directing buyers towards fit-checks or sales discussions.

• Take responsibility for marketing automation and CRM integration.

• Manage closed-loop attribution from initial contact to closed-won deals.

• Deliver weekly reports on pipeline contributions, win-rate influences, and deal velocities.

• Link campaigns and assets to specified verticals, accounts, or product initiatives.

• Achieve milestones including target-account lists, intent feeds, account-based campaigns, attribution, AEO programs, and a scalable demand system.

⛳️ Requirements

• A minimum of 5 years in B2B demand generation or growth marketing with demonstrable ownership of pipeline contributions and revenue impact, preferably in industrial, technical, manufacturing, or other considered-purchase markets.

• Proven, hands-on experience using AI to create workflows and enhance output across research, enrichment, content, and campaigns, with tangible examples of what you have built and the resulting pipeline.

• Expertise in signal-based ABM and intent-data: transforming in-market signals into coordinated, account-based programs that sales teams can act on.

• Proficiency in AI discovery and answer-engine optimization (AEO/GEO), including strategies for earning citations and visibility in buyer research.

• Strong command of CRM and marketing automation systems, with closed-loop attribution from first touch to revenue generation.

• A disciplined approach to pipeline and funnel management, prioritizing qualified pipeline and revenue influence over MQL volume.

• Capability to operate efficiently by leveraging AI rather than overseeing a large team.

• Familiarity with the contemporary AI demand stack, including predictive intent, enrichment, and attribution platforms.

• A growth and experimentation mindset applicable to long-cycle, technical, spec-in motions.

• Experience in marketing to engineers, integrators, or other specifying and technical audiences.

• Exposure to verticals such as water/wastewater, traffic/ITS, or industrial automation.

🏝️ Benefits

• Flexible remote work arrangement.

• Work within an AI-native environment supported by an AI workforce.