Director, Demand Generation

This is a fully remote position, open to applicants in Arizona, +14 more states.

📋 Description

• Spearhead and implement the go-to-market strategy to facilitate scalable pipeline expansion.

• Manage marketing-driven pipeline, MQL-to-SQL conversions, and customer acquisition cost (CAC) efficiency.

• Oversee paid media, SEO, lifecycle marketing, webinars, events, and ABM initiatives focused on the operator ideal customer profile (ICP).

• Develop strategies for the paid/SEO agency, direct reports, and the 13-agent AI marketing framework.

• Personally manage high-priority marketing campaigns.

• Collaborate directly with the Chief Revenue Officer (CRO) on monthly funnel analysis and pipeline projections.

• Create a scalable and repeatable channel mix with proven CAC efficiency.

• Coordinate and continually enhance the 13-agent AI stack to boost marketing productivity.

• Deliver product marketing assistance, enable sales, and execute product launches.

⛳️ Requirements

• Bachelor’s degree required.

• Over 10 years of experience in B2B SaaS demand generation, including a minimum of 2 years responsible for pipeline metrics.

• Proven track record in developing multi-channel programs (paid, SEO, lifecycle, events) with measurable outcomes.

• Proficient in modern marketing technology and AI tools.

• Comfortable being evaluated based on pipeline performance.

• Ability to thrive in a matrixed global organization.

• Experience collaborating with the CRO and CFO on pipeline management and forecasting.

• Established credibility in vertical SaaS or hospitality technology, or the capability to quickly adapt to a new vertical (preferred).

• Must reside in one of the following states: AZ, CT, FL, GA, ID, IN, KS, MI, MO, NC, NH, OH, PA, SC, TN, TX, VA.

🏝️ Benefits

• On-target earnings (OTE) compensation ranging from $180,000 to $230,000 (base salary not specified).