Paid Media Specialist

This is a fully remote position, open to applicants in South Africa.

📋 Description

• Take ownership and manage paid media campaigns across Meta Ads, Google Ads, Snapchat, and YouTube.

• Track daily campaign performance and optimize bids, audiences, budgets, and creatives.

• Create, implement, and document A/B tests across various creatives, audiences, and landing pages.

• Analyze and align platform data with back-end sales data to ensure accurate attribution and reporting.

• Work in collaboration with the creative team to brief, request, and assess ad creatives.

• Rebuild and expand Google Ads Search campaigns while assisting with Merchant Center approval for Shopping ads.

• Collaborate with the data team to enhance and maintain dashboards and reporting infrastructure.

• Ensure campaigns adhere to industry-specific platform policies.

• Identify performance gaps and suggest strategic modifications to the Head of Paid Media.

• Complete a video recording as the initial interview step if the application advances.

⛳️ Requirements

• Proven hands-on experience with paid media, showcasing ownership of Meta Ads campaigns.

• Established record of enhancing customer acquisition cost (CAC) and new customer return on ad spend (ROAS).

• Experience in designing, executing, and documenting structured ad tests.

• Proficient in Google Ads Search, Display, and Performance Max.

• Familiarity with attribution tools like Triple Whale, Northbeam, or similar platforms.

• Advanced skills in GA4, Google Tag Manager, and performance reporting tools.

• Capability to resolve discrepancies between platform data and back-end sales information.

• Highly organized, self-motivated, and comfortable working within a lean, remote team.

• Strong command of written and spoken English.

• Prior experience working remotely and proficiency in collaboration tools such as Slack, Zoom, Google Workspace, and Asana.

• Ideally, experience with US- or UK-based companies.

• Preferred familiarity with regulated or restricted advertising categories, Merchant Center, and Google Shopping.

• Experience with metrics such as hook rate, hold rate, and thumb-stop ratio is a plus.

• Background in direct-to-consumer (DTC) or e-commerce performance marketing is advantageous.

• Availability to work from 9:00 AM to 5:00 PM EST.

• Complete the required video interview task within the specified timeline if screened.

🏝️ Benefits

• Competitive and transparent compensation.

• Genuine growth opportunities.

• Remote work arrangement.

• Chance to collaborate with fast-growing global companies.

• Long-term career-building opportunity.