Paid Media Specialist

📋 Description

• Develop, initiate, and enhance advertising campaigns on Meta (Facebook & Instagram).

• Oversee Google Ads campaigns as a secondary focus.

• Create, revise, and optimize WordPress landing pages in sync with paid advertising efforts.

• Design and uphold highly effective landing page experiences.

• Ensure consistency among advertisements, messaging, and user experiences on landing pages.

• Manage campaign performance, including testing and optimization cycles.

• Collaborate closely with internal team members on strategy and execution of campaigns.

• Monitor tasks and progress utilizing tools like Slack and Asana.

• Keep comprehensive documentation and communication regarding campaign statuses and timelines.

• Handle multiple campaigns and priorities concurrently.

• Offer insights on growth prospects, new campaign ideas, and expansion strategies.

⛳️ Requirements

• Over 3 years of direct experience in managing Meta Ads campaigns.

• Demonstrated experience with Google Ads.

• Extensive experience in managing WordPress websites and landing pages.

• Experience in designing or contributing to landing page layouts and user pathways.

• Capability to present previous campaign examples (lead-based or product-based).

• Experience in managing varying campaign sizes and levels of ad expenditure.

• Strong organizational abilities and a knack for following structured plans.

• Excellent written communication skills and comfort with asynchronous collaboration.

• Ability to work independently and take ownership of deliverables. ** Nice to Have**

• Design experience with tools such as Figma or Canva.

• Understanding of conversion rate optimization (CRO) best practices.

• Background in growth marketing or scaling paid media efforts.

• Previous experience in fast-paced digital marketing environments.

🏝️ Benefits

• Competitive salary and performance incentives.

• Opportunities for professional development and growth.

• Flexible working hours and remote work options.

• Collaborative and supportive team environment.