Paid Media Specialist

This is a fully remote position, open to applicants in Colombia.

📋 Description

• Execute the planning, implementation, and optimization of digital campaigns.

• Must be able to collaborate effectively with the sales/operations team.

• Possess a creative yet analytical mindset to develop new campaigns and lead generation sources.

• Show curiosity and a commercial perspective to understand the market and identify opportunities, leveraging this information to create strategies for continual growth in campaign performance.

• Conduct keyword analysis and define targeting based on the target audience.

• Manage and optimize budgets.

• Prepare reports, measure results, and monitor KPIs.

• Identify optimizations to enhance results.

⛳️ Requirements

• Degree in marketing, advertising, or a related field.

• Minimum of 2 years of experience in developing strategies and monitoring lead generation campaigns.

• Proficient in Google Ads and the Meta suite for lead generation.

• Experience working with CRM systems.

• Experience in defining and monitoring objectives based on KPIs.

• Strong analytical and communication skills.

• Full-time availability.

• A plus: Experience with Bing campaigns.

• Familiarity with Trello or similar tools.

• Experience with Zoho CRM.

🏝️ Benefits

• Pleasant work environment and cultural diversity.

• Remote work option.

• Flexible hours, Monday to Friday.

• 15 business days of vacation per year.

• Active break program.