Paid Media Specialist

This is a fully remote position, open to applicants anywhere in the world.

📋 Description

• Define budget allocation, channel mix, and growth roadmap for the paid channel.

• Manage paid platforms and campaigns for user acquisition (B2C) and merchant onboarding (B2B).

• Identify overspending or underperformance by campaign and ad set.

• Oversee the creative flow with the design team.

• Guide the content team to procure necessary assets.

⛳️ Requirements

• 5 years of experience managing paid media at scale.

• Focus on mobile app campaigns for Android and iOS.

• Operate channels such as programmatic and other CPA bidding media.

• Own the measurement of the channel: Incrementality, attribution, CAC, and unit economics.

• Capable of independently creating a P&L by channel.

• Understand attribution: windows, models, among other aspects.

• Critical thinking: question methodologies and assess audience size.

• Advanced or intermediate English proficiency.

🏝️ Benefits

• Work culture rooted in trust and purpose.

• Creativity and curiosity valued as key assets.

• Space for ideas and feedback.

• Transparency in communication.