Paid Media, Performance Marketing Executive

This is a fully remote position, open to applicants in Malaysia.

📋 Description

• Take complete ownership and lead all digital performance marketing initiatives.

• Design and implement SEM, SMM, and SEO campaigns across platforms such as Google, Facebook, Instagram, TikTok, LinkedIn, YouTube, and other emerging channels.

• Oversee the entire campaign execution process: ad creation, targeting, optimization, and reporting.

• Conduct keyword analysis, A/B testing, and ongoing campaign enhancements to maximize ROI.

• Allocate and monitor digital marketing budgets, pinpointing opportunities for cost savings.

• Collaborate with content, design, and operations teams to ensure seamless campaign delivery.

• Formulate and execute social media strategies to enhance engagement, brand visibility, and customer loyalty.

• Create, schedule, and publish social media content (graphics, captions, videos) that aligns with campaigns and brand identity.

• Keep an eye on trends, track engagement, and modify content and posting strategies as necessary.

• Manage customer interactions and feedback on social media to uphold a positive brand reputation.

• Organize and execute online and offline events, including logistics, marketing materials, and post-event follow-ups.

• Monitor and analyze campaign performance, website traffic, social media metrics, and other digital KPIs.

• Produce actionable reports and insights to optimize campaigns and aid decision-making.

• Conduct data-driven A/B tests and refine campaigns based on performance insights.

• Regularly present campaign performance, insights, and recommendations to management, demonstrating accountability for results and ROI.

⛳️ Requirements

• A minimum of 3-4 years of experience in performance marketing, social media management, or digital marketing.

• Practical experience in executing paid campaigns (SEM, SMM, SEO) and managing social media accounts.

• Strong familiarity with CRM systems, WordPress/Elementor, and various social media platforms.

• Proven capability to manage multiple campaigns and projects from start to finish, meeting deadlines and KPIs.

• Strong creative, strategic, and analytical skills to convert insights into actionable plans.

• Excellent time management, prioritization, and multitasking abilities within a fast-paced environment.

• A collaborative spirit, comfortable working alongside internal teams and external partners.

🏝️ Benefits

• Work directly with a recognized leader and mentors who can help guide your personal and professional development.

• An environment that values you and invests in your growth.

• A dynamic workplace that will continuously engage and challenge you.

• An opportunity to be part of a growth story.