Head of Marketing Technology – Platform Governance

This is a fully remote position, open to applicants in Massachusetts.

📋 Description

• Oversee the long-term marketing technology strategy, architecture, and investment roadmap that aligns with enterprise growth objectives.

• Create and manage a scalable global marketing technology ecosystem that includes CRM, marketing automation, customer data, analytics, AI, and integrations.

• Define enterprise standards for data governance, consent management, AI integration, and platform architecture in collaboration with cross-functional teams.

• Develop and uphold governance frameworks for lead lifecycle management, scoring, routing, attribution, and revenue data accuracy.

• Facilitate the responsible incorporation of AI-driven marketing capabilities and digital experiences.

• Collaborate with internal teams and external vendors to enhance platform performance, cost-effectiveness, scalability, and overall business value.

• Guide teams and technology users through enablement, certification, adoption, and governance best practices.

• Ensure that marketing technology investments are secure, compliant, integrated, and aligned with enterprise architecture, commercial objectives, and customer experience goals.

⛳️ Requirements

• Bachelor's degree in Marketing, Information Systems, Computer Science, Business, Engineering, or a comparable field.

• Over 10 years of experience in Marketing Operations, Marketing Technology, Digital Platforms, Revenue Operations, or similar areas with increasing leadership responsibilities.

• Responsibility for the enterprise marketing technology strategy, architecture, governance, and roadmap formulation.

• Proficiency in Salesforce, marketing automation platforms, customer data technologies, analytics platforms, AI-driven solutions, and enterprise integrations.

• Experience in establishing global governance frameworks for lead management, attribution, consent, compliance, and platform engagement.

• Knowledge of data governance, GDPR and consent frameworks, AI ethics, enterprise architecture, and risk management.

• Experience in managing vendor portfolios, SaaS platforms, contract governance, and technology investment choices.

• Proven success in influencing senior cross-functional stakeholders across marketing, sales, IT, security, legal, data, and compliance sectors.

• Strong analytical skills and strategic thinking capabilities.

• Exceptional communication and executive presentation skills.

• Ability to coach, mentor, and nurture high-performing teams and platform users.

• Experience in B2B, industrial, manufacturing, semiconductor, technology, or enterprise sectors is preferred.

• Commitment to responsible AI integration, ethical data practices, and collaboration across the enterprise.

• Must reside in Massachusetts.

• This position is not eligible for sponsorship.

🏝️ Benefits

• Discretionary bonus(es) based on financial performance.

• Medical insurance.

• Dental insurance.

• Vision insurance.

• Flexible Spending Accounts.

• Retirement savings plans.

• Life insurance.

• Disability insurance.

• Paid vacation and holidays.

• Tuition assistance programs.

• A dynamic environment that encourages creativity, growth, and career advancement.