Director, Marketing

This is a fully remote position, open to applicants in North Carolina.

📋 Description

• Lead, mentor, coach, and develop the Senior Manager, Brand and Community Marketing Managers.

• Convert executive priorities into actionable marketing plans, team objectives, timelines, and measurable outcomes.

• Oversee a comprehensive community marketing strategy across the portfolio to enhance visibility, leasing performance, occupancy, revenue, and asset performance.

• Provide strategic direction for property marketing plans, execute campaigns, manage channel mix, budget allocation, and optimize performance.

• Analyze traffic, lead generation, conversion rates, leasing trends, marketing expenditures, campaign outcomes, and source performance.

• Manage relationships with marketing vendors and define service standards, timelines, performance expectations, and accountability measures.

• Act as the primary administrator and business owner for HubSpot Sales Hub and HubSpot Marketing Hub.

• Create, maintain, and optimize campaigns, landing pages, forms, lists, nurture workflows, email sequences, lead routing, sales enablement activities, and reporting dashboards within HubSpot.

• Support an AI-driven marketing strategy, automation, emerging technologies, SEO, local search, reputation management, and AI search initiatives.

• Lead the planning and execution of conferences, events, speaking engagements, outreach, hosted experiences, and post-event follow-ups.

• Assist with PR, media relations, thought leadership, blog content, and corporate storytelling efforts.

• Design, maintain, and present dashboards and reports that track marketing performance, leasing trends, digital engagement, conversion metrics, and overall portfolio health.

• Develop and implement first-party data strategies to gain customer insights, improve CRM effectiveness, enable personalization, and measure attribution and campaign performance.

• Ensure all marketing practices adhere to Fair Housing requirements, ADA guidelines, privacy standards, company policies, and relevant regulations.

• Review marketing content and client-facing materials for accuracy, professionalism, compliance, and inclusive language.

• Travel to communities, client meetings, conferences, events, and other business meetings as required; travel may be necessary up to 40% of the time.

⛳️ Requirements

• Bachelor's degree in Marketing, Communications, Business, Public Relations, Advertising, or a related field is preferred.

• A minimum of seven (7) years of progressive marketing experience is preferred.

• At least three (3) years of experience in people leadership, team management, or direct supervisory roles is preferred.

• Proven experience in managing community marketing, corporate marketing, client communications, vendor partnerships, campaign execution, events, reporting, and marketing technology platforms.

• Strong preference for candidates with experience in administering HubSpot Sales Hub and HubSpot Marketing Hub.

• Experience in supporting client success, ownership communications, business development, or account-based marketing is preferred.

• Demonstrated ability to analyze marketing expenditures, lead generation, conversion performance, digital engagement, CRM data, and portfolio-level marketing results.

• Familiarity with multifamily marketing platforms, social media tools, CRM systems, website providers, digital advertising platforms, and reporting dashboards.

• HubSpot certifications are preferred.

• Certifications in Google Analytics, Google Ads, Meta, SEO, digital marketing, or project management are also preferred.

• Multifamily industry certifications or coursework are preferred but not mandatory.

• Capability to sit, stand, walk, communicate, and operate office equipment and technology.

• Ability to occasionally lift and/or move up to 25 pounds.

• Capacity to sit or stand for extended periods while performing computer-based tasks.

• Ability to engage in virtual meetings, presentations, client calls, and in-person meetings as required.

• Willingness to travel to communities, client meetings, conferences, events, and business meetings as necessary.

• Up to 40% travel may be required.

• Must adhere to Fair Housing requirements, ADA guidelines, privacy expectations, company standards, and applicable federal, state, and local regulations.

🏝️ Benefits

• Opportunities for professional development and coaching for direct reports.

• Chance to participate in conferences, events, and enhance industry presence.

• Virtual meetings and presentations available.

• Reasonable accommodations provided for individuals with disabilities.

• Fully remote work arrangement.