Paid Media Optimization Strategist – Client Success

This is a fully remote position, open to applicants in United States.

📋 Description

• The Optimization Strategist will collaborate within a pod structure alongside Account Managers to provide strategic insights and recommendations for PPC and SEO initiatives for our largest clients.

• While Account Managers handle client-facing communications, the Optimization Strategist is primarily responsible for the daily management, optimization, and reporting of campaigns.

• The Strategist will conduct regular campaign reviews, implement changes, analyze digital campaign trends, and collaborate with sales and client success teams to provide performance metrics that enhance client retention.

• Conducting reviews of digital ad campaigns (offering detailed recommendations for optimization enhancements to boost our clients' performance metrics).

• Optimizing PPC campaigns to enhance overall campaign success.

• Updating and/or generating pacing reports for campaigns.

• Creating campaigns within our platform.

• Delivering weekly, monthly, and ad hoc reporting.

• Conducting miscellaneous research as required.

• Developing ads and A/B tests for PPC.

• Reviewing keywords and providing input on potential keyword strategies.

• Evaluating SEO tasks and providing reviews.

• Completing SEO reporting.

• Participating in client meetings as necessary and being comfortable presenting findings and analyses.

• Establishing rapport with internal team members through regular and scheduled meetings.

• Developing and advising on marketing strategies while assessing feasibility based on client expectations and identifying marketing and advertising opportunities for clients.

• Executing budgets and strategies to align with specific client goals and needs.

• Monitoring, assessing, and utilizing standard processes to manage and enhance SEM/SEO campaign performance across LOCALiQ’s publisher networks to identify areas for improvement.

• Troubleshooting performance issues by applying digital advertising best practices while devising new, innovative solutions to adapt to our clients' evolving needs.

• Driving campaign ROI and leveraging client relationships to support the sales team in expanding accounts.

• Integrating continuously evolving technologies and processes into the client solution delivery framework.

⛳️ Requirements

• 3 - 5 years of experience in the digital landscape, whether in an agency setting or an equivalent in-house role.

• At least 2 years of campaign management experience.

• Outstanding written and verbal communication abilities, with a knack for effectively conveying digital marketing concepts.

• Bachelor’s Degree in Marketing, Communications, Public Relations, or related fields.

• Advanced knowledge and comprehension of SEM, SEO, social media, email marketing, display advertising, and insights into new media consumer behaviors and trends.

• Capacity to balance workload, prioritize tasks, and manage heavy workloads with the flexibility to swiftly adapt to changing organizational needs.

• A creative thinker with excellent time management and organizational skills, and a keen attention to detail.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Opportunities for professional development and career advancement.

• Collaborative and supportive work environment.

• Flexible work schedule and remote work options available.

• Comprehensive health and wellness benefits.