Paid Media Manager – Google, Meta Ads

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Oversee various client advertising accounts on Google Ads and Meta Ads.

• Strategize, initiate, track, and enhance lead-generation campaigns.

• Analyze performance metrics to uncover significant optimization prospects.

• Develop campaign strategies tailored to client objectives, budgets, target audiences, and funnel performance.

• Organize campaign structure, targeting, bidding, testing, and optimization processes.

• Compose or guide the creation of ad copy, campaign narratives, and landing page suggestions.

• Provide briefs to designers or creative teams regarding campaign materials.

• Assist in formulating lead-generation strategies for home services and B2B clients.

• Incorporate SEO knowledge into landing pages, site architecture, and AI search visibility.

• Ensure precise tracking across Google Ads, Meta Ads, GA4, and related platforms.

• Supervise conversion performance, attribution, and overall funnel quality.

• Aid in reporting, dashboard creation, and campaign evaluations.

• Detect drop-off points and opportunities to enhance lead quality and conversion rates.

• Utilize AI tools for research, campaign strategy, analysis, and enhancing productivity.

• Deliver performance updates, suggestions, and subsequent steps.

• Independently manage priorities across multiple accounts.

• Engage with internal team members and clients as necessary.

⛳️ Requirements

• 5–8+ years of experience in digital marketing.

• Extensive hands-on experience with Google Ads.

• Extensive hands-on experience with Meta Ads.

• Demonstrated experience in managing lead-generation campaigns.

• Background with service-oriented businesses, preferably in home services or B2B sectors.

• Solid grasp of paid media strategies, campaign structures, tracking and attribution, testing, and optimization.

• Good understanding of SEO, especially concerning landing pages, site organization, and AI search advancements.

• Proficient knowledge of Google Analytics (GA4).

• Proficient knowledge of Google Search Console.

• Experience with tracking and conversion configurations.

• Familiarity with CRM systems like HubSpot, GoHighLevel, or similar platforms.

• Exceptional English communication skills, both written and verbal.

• Proven experience working remotely and independently.

• Capability to manage multiple accounts at once without extensive supervision.

• Experience with LinkedIn Ads.

• Experience with TikTok Ads.

• Background working in an agency environment.

• Experience with clients from the UK, US, or Western markets.

• Experience in enhancing landing page conversion rates.

• Familiarity with analytics dashboards and attribution tools.

• Experience utilizing AI tools within marketing processes.

🏝️ Benefits

• Fully remote working arrangement.

• Full-time position.

• Independent contractor setup.

• Working hours synchronized with UK business hours.

• Access to AI tools like Claude and ChatGPT to enhance productivity and execution efficiency.