Paid Media Manager

This is a fully remote position, open to applicants in Latin America.

📋 Description

• Oversee the comprehensive Google Ads strategy and implementation for search, display, and shopping campaigns.

• Manage and enhance Google Local Services Ads profiles, including budget allocation, bid management, lead quality assessment, dispute resolution, and compliance.

• Develop and oversee Meta Ads campaigns on platforms like Facebook and Instagram.

• Organize campaigns and perform A/B testing on ad copy, target audiences, and landing pages.

• Continuously monitor budgets and bids in real-time, reallocating resources to safeguard ROAS and cost per lead.

• Analyze advertising performance through lead generation and job bookings.

• Create and maintain performance reports for both internal and client-facing purposes.

• Collaborate on aligning offers, landing page development, and lead follow-up systems.

• Utilize industry knowledge of home services, including seasonality, service-area targeting, call tracking, and local competition.

• Take ownership of strategy and execution as an individual contributor without team management responsibilities.

⛳️ Requirements

• Minimum of 6 years of hands-on experience in paid search with strategic ownership.

• Practical experience managing Google Ads Search, Display, and Shopping campaigns.

• Direct experience with Google Local Services Ads for a local service business or agency client.

• Proven track record of enhancing ROAS and reducing cost per lead with quantifiable results.

• Excellent written and verbal communication skills in professional English.

• Capability to work agency-side across multiple client accounts concurrently.

• Must currently reside in Latin America.

• Bonus: Experience in paid media for HVAC, plumbing, electrical, roofing, pest control, or similar home services.

• Bonus: Familiarity with Meta Ads in addition to Google Ads.

• Bonus: Knowledge of GoHighLevel or similar all-in-one CRM/automation platforms.

• Bonus: Google Ads certification(s).

🏝️ Benefits

• Competitive salary in USD, paid reliably each month.

• 10 paid vacation days annually.

• Observance of all U.S. federal holidays.

• 100% remote work flexibility from anywhere within Latin America.

• Professional home workspace setup.

• A hands-on, strategic role that influences the agency’s paid media strategy.

• A collaborative culture that values expertise and results.