Paid Media Manager

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Initiate, oversee, and enhance paid advertising campaigns on Meta and Google Ads to boost ROAS and efficiency.

• Supervise and manage advertising expenditures across daily, monthly, and quarterly budgets.

• Offer guidance on budget distribution.

• Monitor campaign performance metrics including ROAS, CPA, CPL, conversion rates, and lead quality.

• Compile performance reports and dashboards, translating campaign data into actionable insights for stakeholders.

• Formulate recommendations for paid media channels, campaign strategies, and potential expansion opportunities.

• Create and refine audience segments for prospecting, retargeting, and location-based strategies.

• Enhance conversion tracking through Google Analytics, Google Tag Manager, and various platform reporting tools.

• Execute structured A/B testing on creatives, audiences, messaging, and landing pages.

• Collaborate with the internal content team to assess advertising assets and create high-converting creative variations.

• Evaluate current agency-managed accounts and establish a clearer, data-driven paid media strategy.

• Partner closely with the internal marketing and content teams, focusing primarily on paid acquisition and performance.

⛳️ Requirements

• Minimum of 3 years of practical experience in paid media.

• Demonstrated experience in managing Google Ads and Meta Ads.

• Strong history of managing budgets and enhancing campaign performance.

• Proficient in Google Analytics, Google Tag Manager, and advertising reporting tools.

• Solid understanding of audience targeting, conversion tracking, and campaign optimization.

• Capability to clearly articulate campaign results and budget recommendations.

• Strong analytical, communication, and stakeholder management abilities.

• Experience in building performance dashboards and presenting campaign insights (nice-to-have).

• Familiarity with conducting structured A/B tests (nice-to-have).

• Background in advertising to Australian consumers or managing multi-location campaigns (nice-to-have).

• Exposure to children's programs, fitness, education, recreation, or lifestyle brands (nice-to-have).

• Knowledge of Salesforce or similar CRM platforms (nice-to-have).

• Availability to work Monday to Friday during AEST hours.

• Must currently reside in the Philippines and possess legal authorization to work there.

• A reliable computer, high-speed internet, and a quiet, dedicated workspace for remote work.

🏝️ Benefits

• Fully remote position.

• An open and respectful interview process.

• Timely feedback provided throughout the hiring stages.